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Newspaper

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by

Gabriela Ruiz

on 7 April 2015

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Transcript of Newspaper

Es la segunda forma mas utilizada de "print media"". Las mas grande en términos del volumen de venta. Este medio de publicidad es importante para los anunciantes locales y particularmente para los detallistas.
Newspaper
by: Gabriela Ramirez
Types of Newspapers
Daily Newspaper

Agenda
Types of Newspaper
Types of Newspaper Advertising
Advantages of Newspaper
Limitations of Newspaper
Dinámica
Conclusión
Preguntas

Weekly Newspaper
National Newspaper
Special -Audience Newspaper
Newspaper Supplements
Types of Newspaper Advertising
Display advertising
Classified Advertising
Special Ads and Inserts
Display Advertising
Se encuentran en todo el periódico, por lo general utilizan imágenes, "headlines", espacios en blanco y otros elementos visuales.

Local Advertising
National Advertising
Se refiere a los anuncios que ponen las organizaciones o empresas locales. Los "retailers" acuden a un 85% de estos anuncios.
También conocido como "general advertising".
Classified Advertising
Le proveen a los periódicos una cantidad substancial de ingreso. Estos anuncios se realizan según el producto, servicio o la oferta que se quiere anunciar.
Specials Ads and Inserts
Estos anuncios incluyen una variedad de reportes financieros y del gobierno. También avisos y avisos públicos de cambios en negocios y relaciones personales.
Preprinted inserts
son otro tipo de anuncio, estos son los anuncios que son impresos por el anunciante.
Advantages of Newspaper
Extensive Penetration
Flexibility
Geographic Selectivity
Reader Involvement and Acceptance
Services Offered
Limitations of Newspapers
Poor Reproduction
Short Life Span
Lack of Selectivity
Clutter
Conclusión
Types of Newspapers

Daily Newspaper
Weekly Newspaper
National Newspaper
Special Audience Newspaper
Newspaper Supplements
Special Ads and Inserts
Types of Newspaper Advertising
Display advertising ( Local or National)
Classified advertising
Advantages of Newspapers
Extensive Penetration
Flexibility
Geographic Selectivity
Reader Involvement and Acceptance
Services Offered
Limitations of Newspaper
Poor Reproduction
Short Life Span
Lack of Selectivity
Clutter
Dinámica
Identificar en cada uno de los periódicos dado uno de los dos tipos de anuncios.
Display Advertising o Classified Advertising
Tienen 3 minutos
Full transcript