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Nigeria: Country Profile

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Mohammad Bokhari

on 26 March 2014

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Transcript of Nigeria: Country Profile

Nigeria: Country Profile

Gavin fu, Zara Mahmud & Moe Bokhari
What do we know about Nigeria?
Economic Indicators
Imports & Exports
Nigerian Global Names
Global Names in Nigeria
Barriers to Entry
Cultural Dimensions
Thank You
Green: Forest & abundant natural wealth
White: Peace & Unity

Slightly more than twice the size of CA
The Giant of Africa: The most populous country in Africa, 8th most in the world

Ethnic & Religious tension
More than 250 ethnic groups

Muslim: 50%, Christian: 40%
Indigenous belief: 10%

In terms of History
Nigeria is a young country!
And in terms of Age structure...
The Nigerian Black Gold
12th leading producer
5th biggest exporter
Stop at 1:08
Linguistic Diversity

Political Instability
Inadequate Infrastructure
High Inflation Rate
Power Distance
High score of 74
People accept a hierarchical order
Subordinates expect to be told what to do and the ideal boss is a benevolent autocrat.

Scored 28
Collectivistic society


Nigeria scores 61
Leans more towards being a masculine culture
Masculine values such as decisiveness, assertiveness, and emphasis on equity, and competition

Uncertainty avoidance
Intermediate score of 45
Slight preference for avoiding uncertainty
Emotional need for rules (even if the rules never seem to work)
People have an inner urge to be busy and work hard
Innovation may be resisted
Security is an important element in individual motivation.

Very low score: 10
Its culture is normative instead of pragmatic
Strong concern with establishing the absolute Truth; they are normative in their thinking
They exhibit great respect for traditions, a relatively small propensity to save for the future, and a focus on achieving quick results


Very high score of 84
Nigerian culture is said to be one of indulgence
Emphasis on enjoying life and having fun
They possess a positive attitude and have a tendency towards optimism
They place a higher degree of importance on leisure time, act as they please and spend money as they wish

Top Online Activities in Nigeria
Mobile Penetration in Nigeria is 69%

More than 200 national and local newspapers in circulation in Nigeria

Weak newspaper readership in Nigeria

48,366,179 Internet Users in Nigeria
Over 6 Million Facebook Users
The average Nigerian spends over 3 hours on the internet daily.
78% of Nigerians who use the internet are between the ages of 19 and 35
Students represent 45% of Nigeria’s internet population
Globacom Limited: One of the fastest growing telecommunication companies in Africa, operating in Nigeria, Ghana and Benin and soon Ivory Coast.

Nigeria’s number 1 banking brand, 382 of top 500 global banking brands. Operates also in Ghana, Gambia, Guinea and Sierra Leone.

Oil and Gas.

Advertising Opportunities
DDB Lagos taking a position on the global map of advertising, awarded the Silver Award in Print Communication category for Africa & the Middle East, The Loeries Award.
TBWA Worldwide is planning to open offices in Nigeria.
Noah’s Ark
The spending on ads is getting higher and higher

Aaaaaaand this...
Full transcript