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Dog Cafe - Team 5
Transcript of Dog Cafe - Team 5
Market Research, Web Developer
Public Relations, Advertising & Design
Passionate dog loving café staff
Methods of raising funds
Desire to play with dogs when owning one is not ideal
A place to hang out
Customers - How & Why
No known NZ dog cafés so no direct competitors
Other cafés due to selling beverages
Pet stores who allow dog interactions but for selling purposes
Dog café can be seen as a form of entertainment
Bowling, laser strike and rock climbing
Startup Funds Required
How customers buy
Package includes drinks and treats
Additional drinks & treats can be bought
A place for family bonding
Parents can drink & relax while kids play with dogs
A novel place for youth to hang out
Low commitment fun
Can play with dogs they may not have seen before
Those who lack time, money or other reasons for not owning a dog can play with dogs here
Enter into Albany Westfield
Build hype with Social Media
PR Coverage e.g. Breakfast, Campbell Live
Customers buy a package upon entry consisting of drinks and treats
$10 and upwards
Dog Cafe treats for home use
Possibility of selling dog care products in future through partnering
Venture incorporates 2 market sectors: Café & Entertainment
Lucrative markets so plenty of room for growth & potential
Young Families aged 0-35, Youth aged 0-19 & Young Adults 20-30
11 - 4pm: 5 c/hr
4 - 8pm: 15 c/hr
11 - 8pm: 15 c/hr
Average: 131.4 c/day
131.4 X 354 =
Market Share of 46,525 customers
Require $88,510 to break even
Dog Cafe creates a completely new experience by incorporating dogs into the setting of a cafe where people and dogs are able to interact.
We aim to provide customers with the next best alternative to owning a dog, if not a better experience.
Promixity and degree of similarity of the local competition will be determinant in leased area
Expand into other Westfields and malls
Product development through Cat Cafe
Short-term bank loans for fund
Future Revenue Projection
Cafe will seat max 40 people. Assuming 70% capacity.
28 customers per hour
9 hours per day
252 customers per day
354 working days
Market Size of 89,208 customers