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Portrayal of Women in Media

Persuasive Speech
by

Jess Rinaldi

on 6 December 2012

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Transcript of Portrayal of Women in Media

Finally What does advertising tell us about women? It tells us as it always has what’s most important is how we look. So the first thing the advertisers do is surround us with the image of ideal female beauty. Women learn from a very early age that we must spend enormous amounts of time, energy, and above all money striving to achieve this look, and feeling ashamed and guilty when we fail. And failure is inevitable because the ideal is based on absolute flawlessness (Kilbourne, 2010). Women in the Media Women are often depicted as sexual objects in ads as they are made to look beautiful to attract the attention of both males and females. We see an example of our youth comparing themselves to these media icons as the Dove Campaign for Real Beauty states, “so many little girls want to change everything about themselves. All we want to change is their minds…we can help every little girl see how beautiful she really is.” In conclusion, our society unfortunately is based on market logic and certainly has commercial interests that take primacy over reality and truth. Female models are depicted as perfect and beautiful and inspire women to obtain the beauty ideal set by these advertisements. Without realizing it, women, especially teenage girls, become anorexic or bulimic because of this unrealistic desire to look perfect.
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