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meeting presentation


david mckinnon

on 15 March 2010

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Transcript of meeting presentation

Question 1 "Present and discuss the methodological issues related to a study of the possible role of carbon labelling in reducing greenhouse gas emissions from the production and consumption of food and drink." How should such labels be applied? What are the practical barriers to creating a carbon label? How can carbon labelling schemes be made more attractive to [actor]? Practical concerns... Defining LCA boundaries for different food production chains... Consequential concerns How would carbon labels affect market access? Who would eventually bear the cost of the process? How can the burden of producing labels be reduce so that their application does not favour larger organisations? "The thesis’ conclusion points to “the need for more socially sensitive and globally equitable negotiated solutions that change the conditions within which we act” (p. 75). Please elaborate and discuss this point further and give some examples of possible solutions." Question 2 Global problems require global solutions We didn't get a global solution Why is it important to find a global solution? locus of control "...socially sensitive and globally equitable..." Legitimacy incredibly difficult to achieve such an agreement within existing social and political structures. consensus diverging national interests inbalance of political power national sovereignty "...change the conditions within which we act." Giddens: politics of climate change:

"Climate change is a very very different political issue from any that what we have had to deal with before, because it is mainly an issue of future risk. So it is very hard for ordinary citizens to relate to an abstract risk in the future which right now does not impinge on their everyday life. And when it becomes visible in their lives it is too late to cope with..." Concept: "Carbon Labels" initially inspired by the UKs Carbon Reduciton label etc, etc, etc How will the practice of carbon labelling interact with product pricing? etc, etc, etc All worthy questions.

but they all assume consumers purchasing decisions will be affected by climate messages. Develop a theoretical understanding of product labels Ecological Modernisation market driven market altering integrateing the environment into economic decision making affects both consumption and production and definitely conforms to Hajer's prognosis that; "...economic growth and the resolution of ecological problems can, in principle, be reconciled." political consumerism consumer activism who will be engaged by carbon labels? Green Consumers The General Public who is we? "we" is everyone conceptual dissagreements climate change is a global problem that can only be tackled at a global level. etc, etc, etc ...the need for more socially sensitive and globally equitable negotiated solutions that Don't frame the discourse and the solutions primarily by climate change what about solution on the national level? but integrate climate change and carbon emissions into wider policy decisions: technology transfer green tax reform choice editing Specifically for reducing emissions from food and drink... increase animal welfare standards include food and drink in tax reform choice editing continued focus on health issues and deeper... evolve food culture: discourage waste Green consumers who, what, why? who are they what do they buy? why do they buy it? Involved in the environmentally steared dialogue around climate change Borrowed heavily from Moisander Motivation compare motivations for environmental purchases with motivations for climate friendly purchases will people engaged in / aware of the environmental and climate discourse buy into carbon labels on food and drink? "...[for carbon labels] to be effective on the timescale that climate change emissions reduction must take place, consumers would need to act on carbon labels en masse." (Upham & Bleda 2009) Consumer knowledge of and empathy with climate change Rational behaviour empirical data rational behaviour model Tragedy of the Commons rational climate behaviour leads to a scenario similar to... the conclusion also called for Improved lifestyles Opportunity rather than burden so we don't eat because we can but because we want and attributes of climate friendly products
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