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The Rickshaw Project

Presenting to potential sponsors

Reem Khan

on 16 April 2013

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Transcript of The Rickshaw Project

The Rickshaw Project moving people,
changing minds. What is The Rickshaw Project?
An example of inclusion that aims to change the way disability is viewed in
mainstream society.

A dial-a-rickshaw service open to the public and run entirely by People with Disabilities (PWDs). Empowering People with Disabilities (PWDs)
through employment

Enabling PWDs to take a lead in changing mindsets

Removing barriers Why are we doing this? An affordable, safe, and reliable rickshaw service, just a phone call away.

All rickshaws are retrofitted, have a GPS tracker, and voice communication.

All drivers are trained and licensed.

Project operations will be run by PWDs.

PWD will also be holding disability sensitization sessions at schools, workplaces,
public spaces etc. How will it work? WHAT HAVE WE ACHIEVED? Stage I Stage II Stage III The model was inspired by a dial-a-rickshaw service in Mumbai.

A financial model was prepared to work out project feasibility. A CSR donation of 20 second-hand rickshaws was made to the project by the National Bank of Pakistan (NBP). A first rickshaw was refurbished and retrofitted; a GPS tracker and voice communication systems were installed.

Costs involved in refurbishing and retrofitting one rickshaw ascertained. Oct '11 to Jan '12 March 2012 April to June 2012 Trainer and first crew-member; Imran was put through the training process. Mustafa conducts driving lessons, route training, road safety training.
With his involvement, we have been able to ensure that our crew-members are safe and confident drivers. Imran, who had Polio as a child, was the first driving crew-member hired. With his help, we were able to understand the issues we would face with licensing and retrofitting of rickshaws July 2012 We went from this... ...to this! The expenses for stage I were borne by various individuals who believed in the project and gave us the opportunity to test it out.

Global Giving campaign launched to raise funds for stage II; nearly USD 10,000 raised. August 2012 An operations officer was hired to hire and manage the future team and all project operations. October 2012 Four additional crew-members with various physical disabilities.

Learners permits were procured and training commenced. November 2012 Conceptualizing Outcome Stage I

-Explored retrofitting options and costs
-Identification of sources for hiring
-Begin developing a training manual
-Explored partnership possibilities
-Understand roles and responsibilities of the project team Operationalizing Training manual and agenda formats finalized.

Crew training includes -

-Advocacy training
-Driving lessons
-Customer management
-Route knowledge
-Cash management
-Basic English (conversation) December 2012 January 2013 A partner from the automobile industry offered to add safety features to our rickshaws. February 2013 Search for a project partner initiated; a long-term project partner will enable us to scale up. March/April 2013 March/April will be our pilot period during which we will be open for bookings.

We aim to have 5 rickshaws operational. Outcome Stage II

-Solutions for obstacles in retrofitting
-Identify obstacles and solutions in the licensing procedure
-Establish basic/primary operational procedures
-Test and finalize the training manual
-Fine-tune roles and responsibilities of project team Scaling May/June/July 2013 With 5 rickshaws and crew-members operational, our next step is to scale up the project.

Funds are required until the project begins to generate profit.

This period is expected to last approximately 2 years. May/June 2013 We plan to have our first advocacy sessions completed by May/June of 2013.

Our first audiences include schools and public spaces (restaurants etc.) August 2013 Identification of candidates on a larger scale.

Retrofitting and refurbishment of additional vehicles to begin.

Call center set-up to begin. Sept/Oct/Nov 2013 Training of new recruits


Small-scale marketing to specific audiences

Increase the number of sensitization/advocacy sessions with partners. December 2013 We aim to have a total of 15 vehicles on the roads in December. Outcome Stage III

-We aim to reach a stage where we have regular customers and call traffic
-We can begin to market our service during this phase, as we will have enough rickshaws to meet demand
-We will have a good understanding of the issues faced during our sensitization/advocacy sessions.
-A fleet of 20 rickshaws will allow us to fine-tune operations and ensure we're ready for a major roll-out
-With 20 rickshaws, we can also branch out to other areas of Karachi where there may be greater demand e.g. North Nazimabad Stage IV The Next Step January 2014 Scale-up to 20 rickshaws achieved.

Begin scaling up to 25. Feb/Mar 2014 Apr/May 2014 Monitoring of impact (through surveys) will commence in March/April 2014. Those included will be early customers, initial sensitization partners, and the crew-members. Jun/Jul/Aug 2014 Another small scale up will begin at this stage.

We hope to further expand the fleet by the middle of 2014. December 2014 Our goal is to have at least 45 rickshaws in Karachi by December 2014. Outcome Stage IV

-Understanding of possible challenges faced during scale-up
-Fine tune hiring, retrofitting, and refurbishing process WHAT LIES AHEAD? Why? What? How? To this! Partnership Scale up to 25 achieved. Long-term Partnership We require partner support to help us scale in order to reach financial sustainability In brief Long term partner

PKR 13.3 million

From 5 rickshaws to 60

Reach financial sustainability
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