Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Singh Restaurant

No description
by

MD Rahat

on 18 May 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Singh Restaurant

EXECUTIVE SUMMARY TEAM & ADVISORS WHO WE ARE / / THE TEAM Combined management experience of over 93 years Successful team of advisors that bring their entrepreneurial successes and connections that can grow the business. EXCELLENCE 50 YEARS AND STILL INNOVATING Innovation is key to gaining and keeping loyal customers. Operational efficiency within a restaurant business cannot be taught; removing waste within every process has been a continuous cycle for 50 years. MARKET CHARTS & TRENDS More people are spending money eating out more often than before. Growth in household earnings, the restaurant market has never looked better. OPPORTUNITY STRONG GROWTH & UPSIDE Multiple exit routes with a minimum of 20x return based on past exit transactions Strong brand well-known in new territory location; resulting in limited or no risk of failure COMPETITION WHO – HOW WE ARE BETTER Singh Restaurant’s menu consists of healthy, home-cooked every day dishes at a very standard rate, consumed by the customer base on a daily basis Competition service a North Indian/Mughlai; providing for that one-off special occasion. OUR DIFFERENCE SOLID BRAND & CONCEPT “Unique” recipes creating a loyal and repeat customer base. “Singh Restaurant” is a brand known by customers worldwide. The Number 1 Indian restaurant on Tripadvisor in Mombasa. 93 YEARS COMBINED MANAGEMENT EXPERIENCE Mix of management skills in catering, technology and building design and architecture DARSHAN SINGH WILKHU CO-FOUNDER - MANAGEMENT 10 Years engineering and management @ Kenya Glass Works 50 Years management & strategy @ Singh Restaurant RAJPAL SINGH STRATEGY - MANAGEMENT 20 Years management & strategy 7 Years engineering and management @ Kenya Generation Company 8 Years lead software architect @ 1E 5 Years software team management @ Micromuse/RiverSoft PARMINDER SINGH 7 Years management & creative 10 Years designer/photographer @ Photography Studio 5 Years manager @ Singh Restaurant RUPINDER SINGH STRATEGY – MARKETING & SALES 16 Years Management & Creative 2 Years Senior Cad Engineer - Civil Engineering @ CL Associates 12 Years management - Civil Engineering BIM Leader @ Arup OUTSTANDING TEAM OF ADVISORS SOLID ADVISORS SUCCESSFUL ENTREPRENEURS Strong experience in local and international markets, bringing a vast range of relevant experience and connections RANDEEP SINGH T-Venture GmbH (www.t-venture.com) Senior Investment Manager Strong private equity network ripe for creating exit channels 15 years technical, product, operational and venture expertise MITAL SHAH Krish Commodities (www.worldofsunrice.com) Co-Founder & Managing Director Number 1 Rice brand in Kenya; growing into new verticals 15 years operations, strategy & management THILAK NANDAGOPAL Holiday Inn Hotel & Conference (www.holidayinn.com) 20 Years management & strategy 10 years senior level experience in managing large hotel chains including Holiday Inn; Best Western; Villager Lodge; Days Inn; La Quinta 50 YEARS OF COMMITMENT TO EXCELLENCE GROWING SINCE 1962 A SOLID FAMILY BASED BUSINESS It has been more than 50 years when Dalip Singh Wilkhu set out to change the face of food hospitality. He started one of the first Indian restaurants in Africa and pioneered the tandoori roti assembly line that is unique to Singh Restaurant. HEALTHY EVERYDAY FOOD EVERYDAY SIMPLE FLAVOURSOME INDIAN CUISINE Unlike most Indian restaurants that serve rich North Indian dishes, the Singh Restaurant menu is based on home-based recipes that originated in the villages in Punjab, handed down and perfected through generations, that can be consumed daily. Healthy light Indian food, prepared fresh from highly sought ingredients ensures customers come back more often. HIGH CUSTOMER RETENSION CUSTOMERS ARE THE LIFEBLOOD Customers are made to feel special and made sure they leave with an urge to come back. All customers are treated the same, from corporate to families. Every person who walks through the door is treated with warmth and respect, and staff are trained to do the same. This may seem like old fashioned hospitality but has been the key to the success of the restaurant. OPERATIONAL EFFICIENCY THROUGH AUTOMATION Almost all equipment is bespoke and has been tailored to reduce waste; from the bespoke wood-fired ovens to the pumps that provide water, cooling rooms, refrigeration, etc. Processes have been streamlined over time reducing waste in every process. Every day is taken as an opportunity to improve further, even after 50 years. CONTINUOUS INNOVATION INVENTING WAYS TO RETAIN CUSTOMERS The restaurant has been known as an innovator from inventing the original assembly line to the loyalty scheme that has been put in place to allow corporates to purchase lunch and dinner meals for contractors. Some of the dishes on the menu change daily so that loyal customers can expect something new. These are just some of the key innovations unique to this restaurant. KES 313billion (£2.4b) TOTAL FOOD SALES IN 2011 Estimated by the “National Restaurant Association” in Kenya, Africa; as one of the largest growing and successful markets in Africa for restaurant business. 100% GROWTH
KES SPENT AWAY FROM HOME
Percentage of KES spent away from home has grown from 25% to 50% between 1955 and 2011
OVER 100% INCREASE
IN HOUSEHOLD EARNINGS
Significant growth in households earning KES 100,000+ in just the last 10 years
10.6% COMPOUNDED ANNUAL GROWTH
GROWTH TO 2016
Per capital food consumption is expected to experience an compounded annual growth of 10.6% to 2016.
6% EXPECTED FURTHER GROWTH
EXPECTED GROWth FOR 2012
The eating out sector is expected to grow by 6% in just 2012
REVIEWS
ABOUT SINGH RESTAURANT & TRENDS
Trends and quotes for Singh restaurant favor the current strategy. A highly respected brand established over 50 years ago.
QUOTE - TRIPADVISOR
UNBIASED HOLIDAY REVIEWS
“Singh Restaurant” occupies the number one spot for Indian cuisines in Mombasa on Tripadvisor.
QUOTE - LONELYPLANET
TRAVEL GUIDES AND GUIDEBOOKS
“Singh Restaurant” recommended as the second most important things to do in Mombasa by LonelyPlanet.
TREND - PEOPLE
HOME MEAL REPLACEMENT
According to “Foodservice solutions”, a hospitality consulting firm, Home meal replacement is not a luxury but a necessity.
TREND - GDP
GDP FROM HOTELS AND RESTAURANT
Kenya GDP input from hotels and restaurants more than doubled from 2008 and 2011 .
TRENDS & QUOTES
GO TO MARKET STRATEGY
MARKETING STRATEGY
BRANCH OUT & EXPAND INTO VERTICALS
Grow the business in one of the largest markets and expand into other verticals using the strength of the brand created over the last 50 years
YEAR 1 YEAR 2 YEAR 3 YEAR 4 NAIROBI BRANCH
Open Nairobi branch as the main hotspot for the highest growth potential with minimum 3 times more business than Mombasa.
Enhance band presence with word of mouth marketing strategies.
CATERING
Establish process and team for catering; with this industry expected to double in-eating restaurant revenues.
Smart marketing approaches using partnering coupled together with traditional marketing.
BRAND EXPANSION
Capitalize on the successful brand in expanding into packaged products. Marketing with partners and exclusive local distributors.
Establish an online presence and implement a loyalty card scheme to lure existing customers.
DISTRIBUTE Develop other lines of packaged products.
Develop regional and international distribution partners.
SINGH RESTAURANT
MOST SUCCESSFUL PUNJABI CUISINE IN EAST AFRICA
“Unique flavours” set the restaurant apart from others. “Most successful” and long standing Indian restaurant brand in East Africa. Strong in-bound request from customers all over East Africa to open further branches.
50 years of excellence.
COMPETITION
HAANDI
RICH MUGHLAI CUISINE
Expensive and caters for high earners. Successful image created but have recently started to lose out on new entrants.
ANGHITI RICH MUGHLAI CUISINE Same concept as Haandi as the original cooks from Haandi started this venture. Good reputation and caters for a wider audience.
OPEN HOUSE RESTAURANT
MUGHLAI CUISINE
Similar concept to Anghiti but focuses on simplicity and speed of service. Building reputation fast.
HAVELI
RICH MUGHLAI CUISINE
Long standing restaurant chain but has suffered over the last years on low quality levels. Losing reputation and business over competitors.
BUSINESS OPPORTUNITY
SIZING THE OPPORTUNITY
LARGEST BRANCH & HORIZONTAL BRAND EXPANSION
Opportunity to invest in the “Nairobi” branch having the largest market for Singh Restaurant in all of East Africa; plus taking part in horizontal expansion into packaged products. Low risk opportunity due to an extremely strong brand recognition in East Africa.
FUNDING
£190k TO BREAK-EVEN
KES 25m TURNS ALL PHASES PROFITABLE
Low funding requirements due to established brand presence in East Africa.
Majority of funds to be used in setup and working capital costs. Break-even in month 31.
£110k
£30k
£50k
NAIROBI BRANCH
CATERING
PACKAGED PRODUCTS
UNTIL OCTOBER 2013
UNTIL MARCH 2014
UNTIL OCTOBER 2014
60% setup costs
30% working capital
10% marketing, technology & automation
50% setup costs
30% working capital
20% marketing, technology & automation
50% setup costs
20% working capital
30% marketing, technology & automation
£$
EXIT OPPORTUNITY
HIGH MULTIPLE EXITS
ACQUISITION VALUES ARE HIGHLY ATTRACTIVE
Even the lowest exit multiple acquisition over the last years provides significant returns for investors. The lower end generates an exit multiple of over 20x.
The Singh Restaurant brand has the possibility to generate exit multiples at the higher end due to the brand reputation created to-date.
SUMMARY SOLID OPPORTUNITY
LEADING BRAND
The strong brand established over the last 50 years allows the management to grow the business with significant upside and exit potential.
TEAM HIGHLY EXPERIENCED TEAM
Successful and highly experienced team complemented by senior industry advisors.
ESTABLISHED BRAND
READY FOR EXPLOSIVE GROWTH
Current market trends favour the further growth of this brand. Nairobi market is 3 times the current Mombasa market.
SIGNFICANT OPPORTUNITIES
NEW BRANCH TO PACKAGED PRODUCTS
Use of existing network, distribution & technology to optimize and extend reach.
FUNDING & EXIT
FUNDING & EXIT
Significant investment opportunity based on comparative exit opportunities over the last 5 years.
SUPPORTING STRATEGY DATA
MAINTAINING HIGH QUALITY OF CUISINE & SERVICE
TECHNOLOGY & AUTOMATION
KES 24m TURNS ALL PHASES PROFITABLE
Low funding requirements due to established brand presence in East Africa. Majority of funds to be used in setup and working capital costs. Break-even in month 32.
REVENUE ENHANCEMENT
Fast and quality service
Marketing
Special offers
Joint sales
Customer feedback
Keeping in touch with customers
COST REDUCTION
Procurement and reduction
Increasing productivity
Effective fraud prevention
Reduction of losses during production
AUTOMATION
Removing waste – efficient processes
Bespoke kitchen equipment
Management and training of staff
Full transcript