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Management Prezi

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by

Asli Solak

on 19 January 2014

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Transcript of Management Prezi

Case Study
Outline
buisness situation :
profits
revenues
international expansion
reasons for expansion
countries BM expanded to
way of expansion
advantages and disadventages

Business Situation
Footballclubs with the highest Revenues 2011/12


Revenues from 2003/04 to 2012/13 of Bayern Munich

Reasons for expansion
Fc Bayern München as an enterprise wants to rise profits and open up new markets

the saturation degree in the domestic market has almost been reached
Countries they expand(ed) to
Asia
Eastern European Countries
North and South America
Hello
guess what we present you?
USA
Problem: Other sports dominate the country
--> a lot of marketing is necessary
Advantages of Bayern Munich
highest own capital in the world > 70%

highest revenue out of commercials

high internationalization of players

highest total number of fans and fanclubs all over the world
Disadvantages

Ulli Hoeneß situation could hurt FC Bayerns reputation

after Hoeneß affair --> lot of rumours concerning sponsors

insufficient revenues and internationalization in the foreign countries

Thanks for your attention :)
who's who ?
http://www.flickr.com/photos/shatei/2719200385/sizes/l/
http://www.im.wiso.uni-erlangen.de/download/Working_Papers/working-paper-02-07-bayern.pdf
http://issuu.com/brandfinance/docs/brandfinance_football_50_2013?e=3802308/2584837
Internationalisierungsstrategien professioneller Fußballvereine: Eine theoretische Analyse der Konzepte von Manchester United und Real Madrid von Thomas Rilling
Internationalisierungsstrategien von nationalen Fußballligen: Auslandsvermarktung der Bundesligavereine und der DFL Deutsche Fußball Liga GmbH in Asien, insbesondere in der Republik Korea (Südkorea) von Steffen Bott
http://www.abendzeitung-muenchen.de/inhalt.asien-reise-china-und-die-marketing-offensive-des-fc-bayern.f0c94385-0126-476b-9b41-7f7194bd6dce.html
http://www.wn.de/Welt/Sport/Fussball/Fussball-Bundesliga-auf-Werbetour-in-der-grossen-weiten-Welt
http://www.offensivgeist.de/wp-content/uploads/2012/12/Abb26-Einnahmenstruktur-FC-Bayern-M%C3%BCnchen.jpg
http://www.welt.de/debatte/kommentare/article119891464/Das-falsche-Spiel-der-FC-Bayern-Muenchen-AG.html
https://www.fcbayern.de/media/native/presse-free/Finanzzahlen_2012_13.pdf
http://fussball-geld.de/real-madrid-umsatz-ueber-500-mio-e-marke/
http://de.statista.com/graphic/1/173724/umsatz-von-real-madrid-seit-2006.jpg
http://www.abendzeitung-muenchen.de/inhalt.marketing-chef-des-fc-bayern-andreas-jung-wir-polarisieren-das-ist-gut.885ab57f-17a0-4bdc-b995-589d48713ea9.html
http://www.fcbayern.de/de/news/news/2013/fc-bayern-plant-usa-reise-mls-allstar-game.php
http://www.rp-online.de/sport/fussball/bundesliga/bundesliga-12-13-die-tv-einnahmen-der-klubs-bid-1.3411861
http://fussball-geld.de/einnahmen-aus-dem-dfb-pokal-wie-viel-geld-verdienen-die-regionalligisten/
http://www.sueddeutsche.de/wirtschaft/uli-hoeness-nike-und-adidas-casino-global-1.1658191

Sources
Full transcript