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Transcript of MARKETING CHANNELS
ROCKAUTO.COM is a leading online auto parts store that prides itself for offering a huge selection of auto parts, everyday low prices, fast shipping, and an easy-to-use Web site. Some ROCKAUTO.COM advertisements have even claimed that this online auto parts store is "head and shoulders" above any brick and mortar auto parts store. The company slogan, "All The Parts Your Car Will Ever Need," suggests that customer have all the choice they could possibly want from ROCKAUTO.COM and that they need look no further than this online auto parts store to satisfy all their needs
Do you agree with ROCKAUTO.COM's claim? Might customers seeking auto parts store to satisfy all their needs.
CHAPTER 1 : MARKETING CHANNEL CONCEPT
I agree with the claim are given from Rockauto.com because the trademark is head and shoulder and the company slogan is "All The Parts Your Car Will Ever Need,". Rockauto.com also can use multi-channels strategy to get more benefits to our company and customer.
WHY CHOOSE MULTI-CHANNEL STRATEGY
NURFARAHIN BINTI AHMAD SABRI
MARKETING CHANNELS MGM4402
Can gain more customer
Able to see product clearly
Get information from retailer
Confident to use the product
Easy to get information from customer
Customer can quickly install services