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business plan

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by

Saleha Shafi

on 15 July 2013

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Transcript of business plan

satisfying the sweet in you
Aleena Wasi
Saleha Noor
Farwa Ansar
The bar consists of desserts that are non fattening and cater to the needs of the customers with health issues such as sugar or blood pressure.
8 tables, 4 chairs = 32 seats
32 seats filled 8 times a day = 256 customers
Days of operations = 330 days
Number of customer annually= 256 * 330= 84480 customers
CAPACITY


Total debts/ Total equity
Long term debt= Rs. 5,000,000/-
Total equity = Rs. 9,990,000
Debt equity ratio= .51
Project cost


Sweets is general partnership business. Each partner will invest Rs. 3,330,000 and loan of Rs. 5 M from MCB.
demographics

Karachi's population is around 13,050,000

target market size is around 66,090
helping
facts
Target Market
Market
Segments
"We are rank 7th in the world in terms of having
number of people with diabetes. With an estimated
prevalence of 7.6 percent at present, it is estimated
that by 2030, we will have 4th largest diabetic
population in the world (13.8 million).”

Monday, December 12, 2011
-- daily timesreport
PROMOTIONS
Fruit Kebabs-calorie count
180 calories
1 g fat
43 g carbohydrates
5 g protein
50 mg sodium
4 g fiber
Bake
d Rice Pudding

Protein: 8 g
Carbs: 33 g
Fat: 2 g
Sat
urated Fat: 1 g
So
dium: 108 mg
Fiber: 1 g
Carrot Bars
Nutrition Information:
Calories: 71
Protein: 1 g
Carbs: 10 g
Fat: 3 g
Saturated Fat: 1 g
Caramelized


Pears
with Toasted
Almonds
Nutrition Info
rmation

Calories: 121
Protein: 2 g
Carbs: 27 g
Fat: 2 g
Saturated Fat:
0 g
Sodium: 22

m
g
Fiber: 3 g
chocolate truffels
Calories 79 Calories from Fat 55
Total Fat 6.1g
Saturated Fat 4.1g
Cholesterol 5mg
Sodium 5mg
Total Carbohydrates 5.1g
Sugars 5.1g
Fruit tarts
Calories: 50
Protein: 2 gCarbs: 12 gFat: 0 g
Saturated Fat: 0 g
Sodium: 20 mg
Fiber: 1 g
FOOD CHANNELS
FOOD MAGAZINES
CELEBRITY ENDORSMENT
•Create an unforgettable experience
•Keep customers in the loop
•Never skimping on the pastry chef
•Emphasize quality, freshness and uniqueness
•Spread the word
Production
Finished product
raw & processed material
production process
fresh fruit chunks and essence
diet dairy products
kitchen tools and utensils
kitchen gadgets
oven
blast chiller
where the real magic happens...
.
service
Storage
pantry
walk-in freezer
Sweets is a concept for a new, urban diet dessert bar and lounge that will feature a full-service bar, exotic coffees, and of course generously portioned diet desserts perfect for sharing, all in a cozy ambiance and a new beginning of a healthy lifestyle
value addition
means of financing
debt equit ratio
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the dessert bar. We will meet this goal while trying to consider; 1) the effect of our products on the health and well being of our customers (and our staff), 2) the impact that our business practices and choices will have on the environment, and 3) the high quality of attitude, fairness, understanding, and generosity between management, staff, customers, and vendors. Awareness of all these factors and the responsible actions that result will give our efforts a sense of purpose and meaning beyond our basic financial goals.
mission statement
S
o
T
eakness
pportunities
trengths
hreats
value proposition
Future plans
If the business is meeting its projections
by month nine, we will start scouting
for a second location and develop plans
for the next unit. Our five year goal is
to have 3 diet dessert bars in the other
great cities of Pakistan
indusrty analysis
competitor's analysis
web strategy
question answer session
w
Full transcript