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VELOCITY

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by

vicky chen

on 29 October 2012

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Transcript of VELOCITY

VELOCITY Velocity is a fruit flavoured sports drink,
designed to supply the body with carbohydrates and to replace fluids and sodium lost during exercise. WHAT IS VELOCITY? 300ml $2.50 PRICE 600ml $3.50 TABLETS 5 flavours:
* Lemon and lime
*Grapefruit
*Lemonade
*Orange passionfruit
*Watermelon
* TABLETS

---$6 FOR A TUBE (12 TABLETS)

---$1/ TABLET Two Choices: AGE: 14~30 YEARS OLD

PEOPLE WHO ARE: SPORTY
OR BUSY TARGET AUDIENCE DOUBLE NOSSLE FOR TWO FLAVOURS PLACE Competitive pricing OUR PRODUCTS Supermarkets
7-eleven
Milk bars YOU CAN COMBINE ANY TWO TABLETS YOU WANT! DRINK IT IN SECONDS,
FEEL IT IN MINUTES! PROMOTION Upload our advertisement to YOUTUBE


To advertise it on TV, radio, magazines and
newspapers


Free give away taste test at woolworths/Coles


Advertisements on public transports

Fill the bottle with water (cold or warm water are both OK!)
Choose a side and put a tablet in
Let the tablet dissolve (it takes only 1 second!)

The bottle comes with two nozzles for the two sections. Either put in two tablets of the same
flavour or choose two different
flavours HOW DOES IT WORK? WHAT DOES IT COME WITH? Easy to hold double nozzle,
more flavours Cathy C.
Vicky C. Thea K.
Hera J. WATER IS NOT ENOUGH WHY CHOOSE VELOCITY? When you’re exercising hard and desperately need a drink, it’s natural to head for the nearest bottle of water. However, it isn’t always the best way to rehydrate your body during or after exercise.
Water doesn’t have adequate minerals and carbohydrates.
Water does not have the performance benefits of Velocity.
Velocity is certainly better as it:
>Replaces a great deal of vitamins and fluids that you have lost through exercises
>It contains carbohydrates which help to keep the muscles in the body full of fuel so that they can operate properly. RESULTS MARKETING RESEARCH
Full transcript