Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

TECHNOLOGY

No description
by

Siwakorn Prasitpun

on 20 September 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of TECHNOLOGY

INTRODUCTION
OVERVIEW
Thanks
PESTEL
&
5 PORTER

OBJECTIVES
Remote Environment
PLATFORMS
Social
SOCIAL
SEO
CMS
July 1, 2016 to June 30, 2020
Strategic Marketing Plan for Apple
POLITICAL
STRATEGY IMPLEMENTATION
&
EVALUATION
Thank you very much
for
your attention
INTRODUCTION
1. Remote environment

2. 5 Porter forces

3. Critical success factors

4. Strategy development

5. Strategy implementation

6. Strategy evaluation and control processes
ECONOMIC
TECHNOLOGICAL
Political Factors Affecting Apple’s Business
1. Political relationship (Threat)


2. More free trade policies (opportunity)

Economic Factors Important to Apple
1. Increasing in labour costs (Threat)


2. Rapid growth in
developing countries (opportunity)

Technological Factors in Apple’s Business
CRITICAL SUCCESS
FACTORS
Increase
market share
Sales of new release phones
Revenue increase
10 % annually
OBJECTIVES
Product
Longer battery life
More durable phones
Better camera
PESTLE
ANALYSIS
Wider markets = More competitors

Industry rivalry
OPPORTUNITIES
1. Technological innovation

2. Geographic expansion

3. Digital dependency
THREATS
1. Samsung

2. Android

3. Lack of innovation
Continue to innovate
Create technological advancement
PARTNERSHIP
Full transcript