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Louis Vuitton

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Kaitlin Dahl

on 24 March 2015

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Transcript of Louis Vuitton

How it got started
How it became popular
Louis Vuitton today
Who is Louis Vuitton
Why is Louis Vuitton better than other brand names?
When he was only sixteen years old, Louis Vuitton made a decision that would not only change his own life but the lives of his sons and future generations he would become, a trunk maker.
When Napoleon assumed the title of Emperor of the French in 1852, his wife hired Louis Vuitton as her personal box-maker and packer. This was Louis Vuitton's big hit to start his own company.
During the Franco-Prussian War, from 1870-71, Vuitton's workshop was looted and destroyed. Once the war ended he set up a new workshop in an aristocratic area of central Paris
Louis Vuitton was a French entrepreneur and designer whose name has become iconic in the fashion world.
As if November 4, 2014 the LV named brand has made over 29.9 Billion dollars.
Louis Vuitton didn't want to become a craft maker but his father and faith forced him to.
Louis Vuitton was married at the age of 17
By 1888, he had his trademark signature brown and tan checked pattern, a literal demarcation of authenticity turned motif.
Louis Vuitton died 5 years later, passing his growing empire to his son, George Vuitton, who introduced the iconic monogrammed canvas we know today, and patented the graphic by 1914.
The Louis Vuitton
LV advertisement
Hand made LV trunk
The teenage Vuitton was taken in as an apprentice in the workshop of a successful box-maker and packer named Monsieur Marechal.
In 19th century Europe, box-making and packing was a highly respectable and urbane craft.
It took Vuitton only a few years to stake out a reputation amongst Paris's fashionable class as one of the city's premier practitioners of his new craft.
Louis Vuitton opened his first store in 1854, he began making handbags after the 1892 world’s fair.
Louis Vuitton was hired as a personal box-maker and packer for Napoleon’s (Emperor of the French in 1852) wife
Louis Vuitton became very popular after making boxes and trunks for Eugenie de Montijo, people began to realized that he had a gift.
All the wealthy and high class came all over the world just to have a vintage Louis Vuitton trunk, purse, bag, and boxes.
Vintage Bag
Fast forward to today's world, and Louis Vuitton handbags have become markers of class and luxury. This contributes to making Louis Vuitton brand bags the industry leader. In fact, the bags are so coveted that fertile counterfeiters flood the market with fakes, so that less than 1% of the bags bought and sold are genuine Louis Vuitton made.
Eugénie de Montijo, LV trunk
Louis Vuitton was a French box-maker and packer who founded the luxury brand of the same name over 150 years ago. From humble beginnings in the French countryside, Vuitton's skill, innovation and determination quickly saw his signature trunks coveted by the world's elite. Now, with Marc Jacobs at the helm as creative director since 1997, the house has expanded its offering to include bags, clothing, shoes, accessories and jewellery, making it one of the most valuable luxury brands in the world.
Upon arrival in Paris in 1837, Vuitton became an apprentice at a successful box-making and packing workshop - a craft that was highly respected at the time. Within a few years he had gained a reputation as one of the best in his field in the city.
In 2012 Louis Vuitton was named the world's most valuable luxury brand for the seventh year in a row
conducted by Millward Brown Optimor.
Valued at $25.9 billion,
it beat Hermes, valued at $19.1 billion.
His big hit
His early life
LV bags are waterproof and fireproof. Canvas is used for waterproofing and PVC is accustomed to fireproof the bags. This is one of the reasons why LV bags are so expensive.
All genuine Vuitton handbags are handmade. It generally takes about a 1 week to create 1 handbag
LV Bags are timeless. If you buy a LV bag today, you will still be able to use it for another 20 years. It will never go out of fashion. And it will not get damaged.
You will never find Louis Vuitton on discount.
Crafted with much precision and passion, the brand is very touchy about its designs, so much so it trademarked the striped pattern, even making the color combinations its signature. Nonetheless, the brand’s increasing popularity only heightened counterfeits. That’s when Louis Vuitton’s son came up with the idea of the famous Louise Vuitton Monogram – three floral motifs and the founder’s initials interlaced, the LV signature we are quite acquainted with.
The trunks could hold anything you desire
But most of the trunks were used for caring clothes and jewelry
Vuitton bags or trunks are popular were ever you go
LV's trunks had secret spots to put your valuables in
LV advertisement when it began to become popular
Eugénie de Montijo
Eugénie de Montijo's LV bag
Louis' son, Georges Vuitton, took over control of the company. In 1890 George invented and patented the unpickable fireproof tumbler lock.Several years later, he took out a newspaper ad challenging the magician Harry Houdini to escape from his secure luggage that had this lock. In 1896, George adopted and patented the iconic Signature Canvas design that still decorates Louis Vuitton to this day.
Eugenie de Montijo
Harry Houdini
Harry Houdini
LV helped with Harry Houdini's tricks and to become more popular
People began to like the styles of LV.
Even though they were expensive the style would never go out.
After Houdini and Eugénie de Montijo people began buy more an more LV bags, trunks, and new ideas for clothes, shoes, jewelry,books and perfume!
How it got started
How it became popular
Who is Louis Vuitton
Louis Vuitton today
Why is Louis Vuitton better than any other name brand?
Popularity growing
LV book
LV shoe
LV perfume
LV clothes
MK Brand
Coach brand
Chanel brand
LV brand
Facts about why LV is better than other brands
The Louis Vuitton building, the largest travel-goods store in world, was opened on the Champs-Élysées in 1914 and counted Coco Chanel as a patron.
Famous customer
Marilyn Monroe
Coco Chanel
Audrey Hepburn
Actresses/models that purchased LV bags.
LV 's achievements
LV today
Taipei 101 has its own LV store in it
LV fashion show 2015
LV how a purse is made
One of the most expensive LV store
LV store from the inside
Fashion show winter 2014
Franco-Prussian War
Facts about Louis Vuitton
LV icon
More detailed LV icon
2013 men's beach wear
LV trunks for Houdini
2013 women's beach wear
The floral motifs on a bag
The floral motifs on a wallet
Taipei 101 with the LV store
LV store with 4 stories
It's obvious to see this brand on the top. This French house of fashion has been the symbol of class and elegance for over two centurie.
The brand value of Louis Vuitton India and global is close to $25.9 billion. This high-end handbag brand is always seen among A-listers. From its Raindrop Besace, a waterproof bag that costs almost $2,000 to New Age Traveler, a backpack with lots of phone cables costing $26,000, this brand has been able to satisfy taste of every individual.

How long its been popular
LV floral motifs
LV verse other name brands
Harry Houdini and his trunks
Eugénie de Montijo and her purses
Some of today's modern LV objects
LV trunks and what they are used for
LV bag and trunks
LV advertisement
Locations of LV stores
LV models
LV fashion shows
LV bag making
Who LV really is and his business
LV's success

LV's past and present
LV past
LV present
LV's first shop
LV's history in New York
LV's family
LV's family
The current CEO of LV Frances richest man
The Vuitton Family
LV family in the 1900's
Facts about the challenges
Competing with the prices, while keeping up the quality.
Some people started committing fraud all over the world and by them instead of the real LV's.Some threats that LV has had was the:
Competition boost
Counterfeit products
Which ones fake?
You can tell if its fake or not
Fake LV bag
Fake LV's
thecut.com (Louis Vuitton)
www.infoplease.com (Louis Vuitton)
google images

google images
google images
Louis Vuitton had filed complaints against two small retail shops in Hong Kong for allegedly violating its intellectual property rights in relation to the "S-Lock" design for Louis Vuitton's handbags. According to the Hong Kong based Apple Daily newspaper, the company was seeking a compensation of 5,000$ and a public apology in the newspaper. The shopkeeper refused to pay, and Louis Vuitton demanded further damages up to HKD150,000 in February 2013.
The Hong Kong problem
google images
Kaitlin's phone
Hong Kong Fraud purses
Hong Kong
Fake purses
All fake
google images
Video: YouTube
google images
Video: Youtube
Finding out if the LV purses at Dillard's are fake or real.
Louis Vuitton
Burberry design
Gucci brand
Prada brand
Hermes Brand
Fendi brand
Latest spring clothing sketch
Full transcript