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Social Media for Education Providers

An introductory presentation into the use of social media by education providers
by

Neighbrhood Digital Artisans

on 27 November 2012

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Transcript of Social Media for Education Providers

Social Media The Education Presentation Case Study Internationella Engelska Gymnasiet Södermalm This school's income is entirely based on the $16,000 it receives per year, per student Numbers were declining and competition was increasing The school realised that they needed to start marketing to broader audiences in English They decided that they wanted to market their school using internal resources rather than paying marketers This is what they did.. Stockholm Social Media The school created a daily blog, Facebook page and Twitter account They involved their community.. They realised that they did not have the cash-flow or resources to completely manage their social media.. So they turned to their students They realised that video was a powerful medium, especially for their target audience, so they turned to YouTube Their students helped them do the rest! They began teaching communications to their students.. "I jumped at the chance to experience what 18-19 year olds were up to, but I quickly discovered they didn’t have a clue about brand personas, integrated marketing campaigns, business blogs or the power of Facebook as a marketing tool. So we started out listening to an array of internet marketing podcasts, reading business blogs and immersing ourselves in content marketing and social media strategy." 'John Buscal' The Results The school sent out an article to their students and prospective students.. The video at the top of the article was viewed over 7,000 times in the first week The school calculated that each of their students had (on average) 450 Facebook friends. Through their students, the videos spread like wildfire Prospective student visits to their open house doubled in the same year. Their hall was so full the principal had to give her welcome speech twice. Applications to the school doubled in the next year " The students we chose weren't just INVOLVED, they Were IGNITED" John Buscal Conclusions Video is heavily engaged with online, much more so than text based content. Utilise video to your advantage whenever possible. You don't need to have fancy equipment! Your target audience is crucial. Who are you talking to? Remember, students can relate to students Empowering your students (or certain students) to be involved in your social media campaigns is essential and should be encouraged Chances are, the easiest way to spread the word through social media is through the friends of your current students, teachers, parents etc. Your social media reach is calculated with the amount of friends your fans have! They reduced their marketing budget by 70% the next year It doesn't take large amounts of money to create success for your organisation with social media, just time and dedication Social media should be FUN - get your community involved and have FUN with it! How to create guidelines for social media at your school These are the steps to help you determine what is the best approach to social media within your community.. Examine your school culture How is social media currently being used by students, teachers, administrators and parents? How can they be leveraged for better communication?
What are the fears around social media in school?
Are there any "bright spots" where social media is already being used successfully? Organise & mobilise a team This team should include educators who use social media in the classroom and those who do not. Identify which teachers, administrators etc could use social media in the classroom.

Your team needs be open and transparent in all their conversations and decision making, and be clear about their shared goal. Establish a website or blog for posting notes, resources, and minutes from social media meetings Does everyone on the team share the same goal/s?
Is everyone committed to transparency?
What is your time frame for implementation? Research Your team should begin by evaluating the current rules that are already in place in your school. Many schools already have rules in place that cover 'acceptable use', so they only need to add guidelines to help crystallize learning opportunities. Because the social media landscape changes quickly, this is often the best approach.

Next, the team will want to examine the social media rules and/or guidelines from other organisations. Which rules or guidelines would make sense for you to adapt?
How can you use feedback from your community to shape your decision making? Create a social media guideline Now your team can take all the information you've gathered and create a social media guideline document. This can be a very challenging task and will need to be reviewed and tweaked constantly.

Documents such as these are essential if you are going to incorporate social media into your classes. How will you make your drafts available to the community?
How much input do you want from parents? Introduce your guideline to your community It's time to roll your guidelines out to your greater community. Every member of your team should be tasked with talking to specific groups of parents / boards etc. Take the time to educate your students, faculty, staff, parents, and community about what the document means to them. If you have been open and transparent from the beginning, this will be an easy step. How will you introduce the guidelines to your community? Will you hold meetings? Send emails?
Do any major themes emerge in your community's feedback?
What will you do if the guidelines are not well received? Review your guideline periodically Your guidelines should be a living document and should be revisited often. Social media is constantly changing. Your culture will change. Rules will change. Your team needs to look at your document at least annually to determine whether it is working and whether any adjustments need to be made. Get your community involved and have fun with it! The more engaged your community is, the better this will work! How are schools currently using social media? Tools Here are some great education specific social media tools Edublogs Edmodo Considerations Remember, you do not want to alienate students who cannot access the internet at home etc Social media guidelines are essential for integrating social media into your school Get your community together to discuss what options there are out there for you Work off facts not fads.. how many of your students do you think are online? Have fun!
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