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Transcript of test
brand which prides itself on
original & somewhat edgy
designs & advertising. Although
the range of products is vast, it
is predominantly focused on sporting
enthusiasts such as cyclists. Objectives of the activation?.................... INCREASE BRAND AWARENESS ? What is Knog? Budget
Have an onsite Knog Shop at the 2010 momentum 94.7 MTB challenge. The store will stock all the Knog products as well as offer a repair service & additional bike spares
Marketing Strategy campaign consumer incentive Every rider who spends a specified amount of money in the onsite Knog shop, will be awarded access into a VIP lounge for relaxation & recuperation after the race.
.....Where consumers can recuperate and relax after their race has finished.
Pull, not push - Knog Brand ambassadors will serve refreshments and subtly educate the consumers on the products. This meaningful interaction with the consumers will pull, not push, them to invite Knog into their lives on a daily basis.
Consumer concern becomes consumer demand - The Marquee will be “green” or Eco-friendly. The movement towards brands addressing social and environmental concern is gathering momentum.
VIP GREEN MARQUEE Knog retail bike repair shop Recap
CONSUMER INCENTIVE CONSUMER & BRAND ENGAGEMENT CAMPAIGN STRATEGY AIM After thorough market research
the of Knog products
has been identified predominantly as TARGET MARKET MOUNTAIN BIKERS create brand awareness, increase brand loyalty knog retail and repair shop purchasing products = vip treatment at the 2010 94.7 mtb challenge