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Introduction to Social Media

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by

Marwan Sharaiha

on 1 April 2016

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Transcript of Introduction to Social Media

Forms of Social Media Platforms
Who owns social media?
Public Relations?
Communications?
Marketing?
IT?
HR?
Research?
Compliance?
Sales?
Introduction to Social Media
Know them>>>
What is Social Media?

"The use of web-based and mobile technologies to turn communication into an interactive dialogue - that allow the creation and exchange of (
controlled
) user-generated content
Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals"
http://en.wikipedia.org/wiki/Social_media
It's all about ...
engagement...
influence...
interaction...
feedback...
Social networking sites- Facebook, Google Plus, CafeMom, Gather, Fitsugar
Micro-blogging sites- Twitter, Tumblr, Posterous
Publishing tools- WordPress, Blogger, Squarespace
Collaboration tools- Wikipedia, WikiTravel, WikiBooks
Rating/Review sites- Amazon ratings, Angie’s List
Photo sharing sites- Flikr, Instagram, Pinterest
Video sharing sites- YouTube, Vimeo, Viddler
Broadcasting tools- Blog Talk radio, Ustream, Livestream
Virtual worlds- Second Life, World of Warcraft, Farmville
Location based services- Check-ins, Facebook Places, Foursquare, Yelp
Widgets- Profile badges, Like buttons
Social bookmarking and news aggregation- Digg, Delicious
Group buying- Groupon, Living Social, Crowdsavings
http://decidedlysocial.com/13-types-of-social-media-platforms-and-counting/#sthash.znm3xmoy.dpuf
the three rules of social media:
#1. social media is all about enabling conversation among your audience or market
#2. you cannot control conversations with social media, but you can influence and limit
#3. influence is the foundation stone on which all viable relationships are built
Social Media in Plain English
Customer-Centric Engagement:
Employee-Centric Engagement:
Product Listing
Customer Testamonials
User generated content
Brand personalization
Contests & Competitions:
Within one week, the microsite's bit.ly link gained nearly 18,000 clicks via Twitter, and the @AAdvantage Twitter account experienced a 70% increase in followers. And overall, retweets on Twitter increased 43% and the Deal 30 microsite garnered more than 27,000 entries.
On the day of the tweetathon, 1,524 tweets used the #bluekey hashtag, which is a significant increase over the daily average of 50 that occurred during the rest of the campaign. Traffic to the Blue Key website also increased 169% over the previous high point. Furthermore, more than 50% of key purchases for that week were a result of the tweetathon.
Advertising on Twitter:
Promoted Accounts
Promoted accounts are when advertisers bid to show at the top of the “Who to Follow” area on Twitter, and in some Twitter clients. Advertisers can choose who sees their promoted account by adjusting some or all the following variables.
Interests
Gender
Location
Users like their current followers
Users who follow specific influencers


Promoted Tweets
Promoted tweets allow advertisers to bid to show selected tweets to users who might otherwise not see those tweets. Advertisers can choose who sees their promoted tweets by adjusting
Interests
Gender
Location
Users like their current followers
Users who follow specific influencers
Device (phones, desktop)
Current followers
Advertisers bid and pay per engagement, which is defined as a retweet, click, reply, or new follower.



Promoted TrendsThey’re bought for a day, for a region and function much like a display placement. The advertiser is paying to be seen and spark a conversation on Twitter about their business or a theme related to their business.
More campaigns to inspire your thoughts:
What Facebook is about?
WEAR YOUR SOCIAL MEDIA PANTS!
PROMOTIONAL CONTENT
AMBIENT CONTENT
NEWS CONTENT
TACTICAL CONTENT (TABS & APPS)
CUSTOMER SUPPORT
Know Twitter?
Facebook Pages! What are they?
Post/timeline engagment
Special offer and promotion
Photos
Tabs & Applications
The expansion of your content strategy should include
EARNED MEDIA
ASKING FOR SHARED CONTENT
SPONSORED CUSTOMER
CONVERGED MEDIA
PROMOTED BRAND CONTENT
OWNED MEDIA
PAID MEDIA
Full transcript