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Public Health and Social Media: Getting the Message Out

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Caroline Tomes

on 17 June 2013

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Transcript of Public Health and Social Media: Getting the Message Out

Public Health and Social Media
'Getting the message out'
August 2012: 114 people responded to a survey via SurveyMonkey which explored how people interested in public health engage with twitter

A few results...

1 - Understand what social media is

2 - Public health examples of engaging
through social media

3 - Consider risks and benefits
Resources & Further Information
CDC Social Media Tools, Guidelines & Best Practices http://www.cdc.gov/socialmedia/Tools/guidelines/

"Social Media in Mental Health Practice" http://www.leedsandyorkpft.nhs.uk/_documentbank/2418_DMH_e_book_2_1.pdf

"Adoption and use of social media among public health departments" (2012) BMC Public Health; http://www.biomedcentral.com/1471-2458/12/242

Live-tweeting at academic conferences: 10 rules of thumb http://www.guardian.co.uk/higher-education-network/blog/2012/oct/03/ethics-live-tweeting-academic-conferences

Social media for NHS dummies (CEO perspective) http://m.hsj.co.uk/5047834.article

How one CCG is using Facebook to improve communication http://www.guardian.co.uk/healthcare-network/2012/nov/22/ccg-facebook-social-media-doctors?CMP=twt_gu

Top 10 tips for NHS Tweeters http://www.guardian.co.uk/healthcare-network/2013/feb/18/ten-top-tips-nhs-tweeters?CMP=twt_gu

Review of RCGP and GMC social media guidance http://www.attdigital.co.uk/blog/2013/03/26/a-review-of-the-rcgp-and-gmc-social-media-guidance/
What is ... SOCIAL MEDIA?
Twitter Survey Results
How can we use social media to get the message out?
Final thoughts
Social media can be used to both broadcast information and to interact with an array of audiences

However there is mixed uptake of social media amongst PH professionals...

...and uptake (at the moment) tends to focus on informing others rather than engagement...

Important to appreciate that social media can be a powerful addition to your communication toolkit
Caroline Tomes
Public Health Registrar
April 2013


"Social media refers to the means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks"
Social media is more than information...
It is about interactions enabled by technological innovations
'Social Media Highway Code' Published Feb 2013
...Engaging staff and public in health behavior
...Discussions and networking
...Engaging the public
...and 'just for fun'
...Teaching resources
...CDC on Facebook...
...CCGs on Twitter...
...Keeping up to date
YouTube video "Medical Innovations: Twitter Epidemics"
Can social media predict epidemics...?
10 suggestions of how you could use social media
Thanks to @mellojonny for picture
Social media is for all age groups
Risks vs. Benefits
Informed by: Social Media and Public Health Research (2012)
...Website to be launched May 2013...
Occupation / reason for interest in PH
Nationalities of respondents
Age distribution of respondents
Word cloud summary of the
advantages of Twitter for PH
Adoption and use of social media among public health departments (2012) http://www.biomedcentral.com/1471-2458/12/242
Full transcript