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This is your Moi

carlos huerta

on 3 October 2014

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Transcript of Moi

What we know
Why we build Moi
Underserved children and adults throughout the world, but especially in developing countries, suffer from deficiencies in literacy that negatively affect their overall quality of life (Kim, 2008).
In highly unequal societies like Latin America, children of different social backgrounds do not have equal opportunities to learn and reap its benefits (Reimers, 2000).
Without an innovative intervention to counter the adverse effects of globalization and technological advancements, inequality will only intensify, further excluding the uneducated from society and leaving the extremely poor without the necessary skills to secure their well-being (Kim, 2008).
Informal learning through mobile technology seems a highly viable option worth exploring . . . in extremely underserved conditions (Kim, 2008).
(Overarching Assumptions)
How we will do it
Human beings are naturally curious. If a child can be given a tool that responds to his or her queries immediately and according to their specific needs, this child will be able to maximize the effect of this naturally occurring curiosity.
The human brain is an association making biological machine. If the associations between concepts and ideas can be visualized, then they can be better assimilated.
Motivation is deeply connected to emotion. Children need a tool that helps them emotionally relate to learning, through helping them to find their very own place in life.
1.Build your very own unique knowledge tree.

a.Each knowledge tree grows depending on how its “gardener” cares for it.

b.Pick one or more “models” to follow.

i.Users get to visualize and follow the knowledge paths of famous minds.

1.A knowledge path is a referential approximation of what a person has learned in his or her life.

c.Browse through the tree of knowledge and pick what to learn.

2.Receive learner-friendly information immediately, in a format specially catered for learner needs.

a.Users get to choose what type of response they get from Moi and its level of complexity.

i.They can choose from from "What", "How", "Why", "Who/Where/When", "Images", "Video", or "Links" in 3 incremental levels.

3.Create a unique avatar

a.User progress rewards include: badges, pets, outfits, accessories, etc.

4.Share your activity through social networks with friends and tutors.

5.Periodic quiz games validate scores

6.Student activity dashboard for teachers and tutors

7.Content creation tool

8.Adventure mode & Passive mode

a.Adventure mode plays like a game in which users work together to become a forest of fruit bearing trees that bond together to fend off ecological apocalypse.

The underling concepts include:

i.Human learning, like plant growing is a process that requires consistent, caring attention. Well cared-for plants grow, undernourished ones fail.

ii.Users begin growing their trees in a pot, like a child, protected in his household, with the objective of developing a root structure, stalk and branches strong enough to withstand living in the wild (adult life).

iii.Great ideas become part of culture as concepts. Each one can be seen as fruit of men’s’ ingenuity and perseverance to make sense of the world in which he lives. It takes a developed perspective (becoming a big tree) to become a fruit bearer, and if one desires to be useful for his community, one must indeed produce seed filled fruit.

* Moi will be usable on any computer or smartphone. At first, most features will require an internet connection, but we will gradually work towards making the system available offline.
(Functions and Features)
The information we will present to users will be created with the help of a search tool we have developed. The tool automatically searches preprogrammed terms from several content websites and presents it so that the curator can pick and choose the information deemed ideal for each specific content field. Curators can then edit information (hopefully keeping our content policies in mind) as they see fit and submit it for revision by our team of education professionals before uploading it to the database. The tool shortens input time by 75%. The idea is to slowly but surely build a database of really good explanations that are learner directed, that is keeping the learner as first priority.

Each page can have as many languages as necessary therefore making cultural adaptation of the content possible.

We will also seek to establish partnerships with content owners whose knowledge bases might be useful. As far as who the curators will be, they will mostly be university professors or people of that level of expertise. Even though this might sound expensive, in countries like the one I live in (Ecuador) these "experts" can be hired for as low as $8 per hour and with practice they will be able to enter around 10 – 12 pages per hour. We hope to attract volunteer curator participation through the use of hackerspaces and social marketing. What this means is that is someone like you would like to volunteer 4 hours of your week to editing nodes for Moi, After proper validation of credentials, you'd be enabled to help us build this for everybody database and we in Moi would give you full credit for that and ways to be proud of collaborating like, being able to tell your friends of your contribution with special Moi badges for that.
As soon as our working product is finished (Feb ’13), we will begin testing the system in underserved communities in Ecuador. We will use an action research approach and submit our findings to scientific journal.
Target audience and learning conditions
Moi will be available free to use and download anywhere someone has an internet connection. Eventually, we will reach a stage where we will be able to make it available offline. It is conceived as an individual tutor, for anyone interested in broadening their knowledge regardless of age or socioeconomic background. It will be originally developed in English or Spanish depending on where funding comes from first. With schools taking up tablet use more and more and with those prices continuing to steadily drop, the market alone suggests the need for a successful interface between in-school user and internet-based knowledge. Moi will be this bridge between the unfiltered and sometimes irresponsible content of the world wide web and the user, therefore giving schools the ability to give their students a tool that will truly be devoted to their own unique development all while providing quality data designed specifically to appeal to his o her curiosity
Business model
Moi will be a non-profit endeavor that will finance the giving away of the system to underserved children through the selling of it to those that can afford it. Every paying learner will be contributing to getting the ability to learn to others.
Moi is a service, so part of the system will be available for free with premium features along with the possibility to remove ads entirely, available for a modest cost.
The implementation and scaling up of the system will be supported by a business model that combines Freemium sales, institutional licensing, advertising and donations.
We will reach these users mainly through social network marketing complimented by some traditional channel marketing like billboards and radio, but always centering on the internet. The reason they will pay will be that the system will be so rewarding that something like giving your avatar a UNIQUE look might become important for you to better interact with other members of your Moi community. The same way of thinking applies to something like having special releases of learning models. Say, I give 20 learning models for free. This means I give the "learning tree" of 20 different humans regarded historically for their accomplishments, then I can make available for a little extra, other special models that I have created. Essentially everything goes tied in to adding value to the user's experience; if you enjoy the system and you have friends that enjoy it too, then having ample customization options available can be monetized. This is how the freemium model traditionally works and off course it is entirely dependent on having a successful (engaging) product.
Institutional licensing
Bulk licenses of the software with full features to local and international schools. With schools taking up tablet use more and more and with those prices continuing to steadily drop, the market alone suggests the need for a successful interface between in-school user and internet-based knowledge. If we could get 100 schools of 1000 students to pay $1 per month per student for one school year, we will have recovered all our development costs.
Products that market to children will be interested in buying space on our pages. However, it will be our intention to only market products that bring no potential harm to our users (refined sugars, violent games, etc) and believe that we will specially appeal to educational institutions like online universities. The reasoning here is Moi is a three level referential learning tool, so naturally if a user completes the "game", by developing their tree to its maximum potential, naturally he or she will be inclined to follow that drive to know on and on (and off course we encourage this, as part of every person's development, it is our mission to get every user to "graduate" Moi and follow on onto the career that we have helped them discover) and so enroll in an institution that allows so.
We will appeal to donations and aid through internet campaigns and through lobbying, always attempting to band together with institutions committed to bringing change in social conditions through education.
Scale up
Present - 3 Months (Feb, 13)
- beta product ready for sale
- fully functional website (donations and future purchases enabled)
- Mini-launch
- Access to startup incubators (Startup Chile)

3 - 9 Months (Sept,13)
- Official launch (complete English functionality)
- Techdisrupt (or similar)

12 Months (December 13)
- 100000 users
For our first full year of operations, we expect to make:
Freemium sales: $126000
Institutional licensing: $ 376500
Advertising: $59750
Donations: $50000
If we can achieve at least 50% of our sales target, the scaling up of the system to multi language capabilities should go on unhitched.
After that, we will have to generate enough revenue to cover hosting and managing. We will progressively adapt the system to other languages, until everyone that might need the system has the possibility to be exposed to it.
We should be able to sustain Moi in the long run with around $150000 per year that we would generate on our own. Off course the larger our revenue/cost margin, the more social programs that include the purchase of equipment can be deployed.
In Ecuador alone, we could benefit over 4 million kids that have cell phones but no access to quality content.
If you
Learning Environment
, please give us a vote.
We will make you proud.
Thank You!
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