Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Motion graphic ( Color )

No description
by

Chong Kim Sheng

on 12 December 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Motion graphic ( Color )

Color-Balancing Film and Video Cameras
Color Affect Our Mood
Color Harmonies
Color Temperature
MOTION GRAPHIC
(
C
O
L
O
R
)

C
o
l
o
r
Preparing Your Title
RGB
Reference & bibliography
Motion Graphics (Shapes and Colors)
WHAT IS
C
O
L
O
R
SYSTEM?
Understanding Color
All colors are the friends of their neighbors and the lovers of their opposite. by (
Marc Chagall
)

Color Contrasts
Color are essential components to your titles. Choosing the correct color will help you obtain the level of style you want. The fundamentals of color theory to explore some text styles you might want to use to increase the clarity of your story.
Human beings recognize a visible spectrum of seven colors:
red
,

orange
,

yellow
,
green
,

cyan
,

blue

and

violet
. The visible spectrum is the portion of the optical electromagnetic spectrum that is visible to the human eye.
In study conducted by Shashi Caan Collective, called
Spatial Color-Live Experiment
, color affected physical activity. The collective built three identical but differently colored rooms and held a cocktail party in each one.In the red and yellow rooms, people were dynamically interacting, gesturing, and moving around. In blue room there was little social interaction and the people were more still and calm.
Shashi Caan
Few frames are compressed into one image. Color moves from warm to cool, and layers accumulate from back to front, depicting change over time. The assets of animation are thus used here to compose a still image.
Square
. Composed of four colors equidistant from each other in the color wheel.
Cool
. Composed of color that belong to the cool colors from the color wheel.
Warm
. Composed of color that belong to the warm colors from the color wheel.
Square Colors
Color temperature is the scale used to relate to the different hues given off by various temperatures of light. The temperature is measured on the Kelvin scale, abbreviated with a K after the numerical value. A high color temperature of 5,000K or more, such as direct sunlight, produces bluer hues. A lower temperature of 3,000K such as a tungsten light bulb or candlelight, produces orange hues.
The Color Temperature Chart
Film cameras
. Color film stocks have a color temperature rated for tungsten or daylight. With a tungsten-balanced film stock utilizing tungsten lights as illumination, the whites will be reproduced as white. With tungsten film stock used with daylight, the whites will be reproduced with a blue color cast.
Video cameras
. As opposed to recording on film stock, video cameras use tape or digital-based media, which can't be rated for daylight or tungsten light. You will need to identify the correct color temperature in the camera settings.
The video is to show the simple motion with the colorful shape and the final output is nice and make people feel good after watch it.
LUPTION, ELLEN, (2008), GRAPHIC DESIGN THE NEW BASICS, PRINCETON ARCHITECTURAL PRESS, NEW YORK.
PHILLIPS, JENNIFER COLE, (2008), GRAPHIC DESIGN THE NEW BASICS, PRINCETON ARCHITECTURAL PRESS, NEW YORK.
BRAHA, YAEL, (2011), CREATIVE MOTION GRAPHIC TITLING FOR FILM, VIDEO AND THE WEB, FOCAL PRESS, UNITED KINGDOM.
BYRNE, BILL, (2011), CREATIVE MOTION GRAPHIC TITLING FOR FILM, VIDEO AND THE WEB, FOCAL PRESS, UNITED KINGDOM.
CHONG KIM SHENG (ALEX)
Color and Type Combinations That Work
It is common knowledge that black type on a ligth background is very readable. In filmmaking, we often see the opposite: white type on a black background, especially dealing with end title credits. In this section we'll explore how the readablity of text changes dependng on the background color.
High Contrast &
Low Contrast
color contrast
color contrast
color contrast
MOTION GRAPHIC (
C
O
L
O
R
)

CMYK
Number of color system are used today; most can be found in common computer applications. The most common color system are :

RGB
CMYK
HSB
An additive color system that applies to devices using ligth, such as computer monitors, TV sets, and digital projections. The concept behind RGB is that its primary colors (R=
red
, G=
green
, B=
blue
) when combined, create all other hues. An equal amount of red, green and blue creates a white ligth.
The RGB color system
A subtractive color system used in print design which can be found when using dyes, inks and pigments. Its primary colors (C=
cyan
,
M=
magenta
, Y=
yellow
, K=black when combined create all other hues. An equal amount of cyan, magenta, yellow and black creates gray.
The CMYK color system
HSV (or HSB)
A color system that measure the values of hue (H), saturation (S) and value (V) which is something also called
brightness
(B) of a color.
HSB color system
THANK YOU
COLOR - motion graphic
Anthing is can't work nicely without color. The video is to show powerful of color.
Marks , Terry (2009), COLOR HARMONY COMPENDIUM, ROCKPORT, UNITED STATES OF AMERICA.
EDWARDS, BETTY (2004), COLOR BY BETTY EDWARDS , CANADA, NEW YORK.
Full transcript