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JC Shoes

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by

Robin Jerome Palaganas

on 30 December 2012

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Transcript of JC Shoes

SWOT Strengths:
unique style
comfort
quality Opportunities:
online storefront
brick-and-mortar store
expand target market Weaknesses:
strong competition
market clutter
small market share Threats
product category
dynamic pricing
customer relationship OBJECTIVES 1. Increase sales

2. Expand target market

3. Position brand

4. Develop Brand Identity

5. Improve customer relations.

6. To incorporate CSR. TARGET AUDIENCE Fashion Bloggers

LGBT community

Male & Female young adults

Celebrities IMAGE & PERSONALITY PRODUCT PLACEMENT Movies TV Programs Magazines America's Next Top Model Cycle 20 - Coming Soon OUT-OF-HOME JC STORE Digital Scratcher JC SHOES SWEEPSTAKES JC MOBILE,
now available on
App Store! MARKETING OBJECTIVES OUR ADVERTISING CAMPAIGN. Past.
Present.
Jeffrey Campbell. ALL-NEW JC ONLINE STOREFRONT MAGAZINE JC STORE
COMING SOON After party it is! Corporate Social Responsibility ADVERTISING OBJECTIVES: 1. To build product image and brand awareness.
2. To change consumers' attitude and perception.
3. To improve customer relations. ADVERTISING STRATEGIES: 1. Grand store opening
2. JC online store
3. Introduce JC App
4. Celebrity spokespeople
5. Product Placement
6. Sweepstakes
7. Traditional media use
8. CSR BILLBOARDS PAST.
PRESENT. adrian.liwanag
hannah.zazulia
klaudia.malenovska
richard.ayala
robin.palaganas
simerjeet.songh
steven.ting BE BOLD. FREEDOM TAKE THE RISK. VINTAGE BE THRILLED FUTURISTIC EXPRESS YOURSELF. BE DIFFERENT. FASHIONABLE EDGY STAND OUT. THE A-TEAM adrian.liwanag
hannah.zazulia
klaudia.malenovska
richard.ayala
robin.palaganas
simerjeet.singh
steven.ting FUN break the rules. THE A-TEAM PAST.
PRESENT. FINANCIAL BUDGET
Full transcript