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AITP || 1.28.10

Let's do this!

Brad Ward

on 29 January 2010

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Transcript of AITP || 1.28.10

Don't chase the tools.
Chase the goals. Giving up control
doesn't mean
giving up influence. what if? remember it's easier to fish in a stocked pond
than to build your own and hope they
get the message Think 'And', not 'Or' integrated new media
strategy Leverage Content How did we get here?? WHY? Prioritize Listen! Explore!! it's fun....honest :)
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