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Chrissy Kwon

on 18 August 2013

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Transcript of Research

Consumer Report
SNS: Facebook
And more..
Possible bias while sampling
Random Sampling: Samples were not randomly selected.

Undercoverage bias: All those on the online list of Facebook were asked. Consequently, those without Facebook were not represented in the results.

Noneresponse bias: Out of 200 who were asked, only 107 participated in the survey.

Response Bias: Leading examples in the question may have impacted the answers. (as highlighted)
EASE, the most used word in this report, catches the attention of the users. The comfort, eye-catchers, and the rest come after the user has figured out an application or site is easy to use.
In essence, when investing in a start-up company, this form of ease and a consumer-friendly character must be present.
As if it is odd not to have one, Facebook has become such a mainstream site and application. According to International Telecommunication Union, only 39 percent worldwide has access to internet (2013). Of that section, 98 percent of 18-24 years-old has Facebook. What are some things that Facebook did well?

First: Many other SNS sites existed even before Facebook (2004), such as Myspace (2003), Friendster (2003), and Classmates (1995). However, Facebook was the first convenient resource for news, games and social interatcion, which became the "go-to" activity whenever bordome arose. Though Google Plus has been decently primped its functions, Facebook still holds the number one site because they were first. When students were questioned why they did not use Google Plus, most replied that they were just lazy to add everone again.

Sharing: A person is natuarally inquisitive. Also, in retrospect, pictures are the only things that are left. Due to this factor, we are eager to know what other people are doing, and like to compare it to their own lives. Through Facebook, people can virtually access what everyone else is doing at the moment, without making us look like stalkers. It not only informs, but also makes us feel part of an expansive expanding world. Unlike spamming everyone with email, the viewer may choose to see or ignore a post.

Minimal effort: A scroll through a long line of pictures and events is all that is needed to catch up another person's life. Facebook is also user friendly, a character many successful companies share. The thumbs sign and self explanatory icons are the merits of Facebook that make it comfortable to adapt.

Platform: Facebook launched Facebook Platform in 2007 to provide third party developers to create their own applications and services, and ranked them in order of popularity. This allowed chances for start up companies and services to develop in a network where if ideas were good, they could succeed. This was one big turning point for Facebook since it now allowed Facebook have a continuous income and in the same time, let other companies succeed.
Google has a much more visually comfortable result layout. It took into account how most people would want to compare prices, locate the place, and basic review of the centers. Although in its most simplest form, it is better than nothing, alike how Bing provides nothing much more than social results.
All search engines did a good job of using the "intimate" tactic of making the searches personalized. However, Google, always a step ahead, gave the choice of to the user; those who need general information, they can turn it off.
Do a Barrel Roll
Zerg Rush from Starcraft
Hitchhiker's guide to the Galaxy
1/3 of surveyors replied to use a non-mainstream program.
Picstitch (collage pictures)
Instasize (size for instagram)
Camerabag 2.0 (Camera)
GBA4IOS (game)
Veggie Samurai (similar to Fruit Ninja, but free)
Google Gravity, click I'm feeling lucky
As formal as Google search may look, it does a good job providing enjoyment by a few ways.
Google and Bing are compatibly good. Due to this, the one with the more friendly and desirable site wins over the users. The things that may look like not much of a difference are the ones that build up to become a merit when using the site. Everyone enjoys a little laugh!
Snapchat is a phone application which lets one send a picture and a short message with it, which lasts a few seconds. The sender can decorate the photo, change the amount of time the viewer can see the image, and send it to as many people as wanted without the receiver knowing the audience.

Released in September of 2011, Snapchat was started by four students from Stanford as a project for class. Now, it is used by eight million people in US alone, and 60 million photo messages are sent everyday. How did Snapchat become so popular among the most difficult demographic, 18-25 year olds?

As mentioned before, 98% of the teens who have internet access use Facebook. However, as mentioned before also, many are tired of the polished profiles, the constant judgement, and even the advertiseing come-ons.
“People are very self-aware when it comes to their Facebook profiles.” Sean Haufler, a computer science major at Yale said. "People are hungry for things that are in the moment, authentic, not Photoshopped."

In essence, Snapchat created the best features in response to this problem: self destructive pictures and unknown audience. The fear for posterity and stress is relieved since it is 'deleted.' With this application, one can make anothers' day by presenting a silly face or anything fun, without having to worry it would end up on the internet. Also, since the audience of the receivers is unknown to the receiver, getting snapchats makes the receiver to feel more intimate to the sender.

Snapchat is an example of a successful application that focused on recovering the flaws of another mainstream program. Snapchat proves that applications can succeed even if it does not have all the features compared to its previous programs.
"What's Anatidaephobia?"
"I don't know, Google it"
A potent search engine, Google, is used by a shy of 80 percent by those with internet access. It has merely become a verb to use when we do not know something. Why?

Personalization: Once logged in, Google tracks your search paths, locates where you live, analyzes it, then gives a result that you are more likely to search. In other words, a "congenial stalking" is processed by the site, and us, oblivious of it. These information are then stored up in the account, and the next time you log in, Google brings back the information to accumulate on to your search. They use the user's location, searched words, and recent visited pages to come up with a list of 'related searches,' and we use it.

Simplicity: When first launched, Yahoo and Naver became known as "where everything is." On the main page, there are Unlike Yahoo and Naver, Google came up with an innovative and effective format: a blank search engine that brings up related searches that interests the searcher.

Once-Stop: One very big reason students used Google was because its variety.
Google Docs: Widely mentioned (47 out of 69) to be used when students were working on school projects, where everyone could access in the same time and did not have to save every few seconds. Personally, I found the latter reason very useful because I remember devastating times where I had spent hours on a work but my computer decided to turn off due to a lag.
Google Maps: Accommodates the current traffic, gives time estimate, has all four ways of transportation (driving, bus-ing, walking, and biking), and has street view for convenience: just about all you need when going to a place you are not familiar with.
Google Plus: Most convenient video chat available. Can access youtube, google doc, screen, and mostly anything you can do on Google.
Gmail: Nothing conspicuous, but used because all the other good sub programs are present.
Competition: Facebook cleverly factored the psychological aspects of human's inborn desire to compete into its site.
Likes: The "popularity vote." People are busy comparing how much likes a photo, fan page, or a post gets and corelates it to how popular it is in real life. This stress of 'likes' ensues only the finest and polished pictures of us online, and not the true image of us. According to PositScience Marghi Merzenich's study, "The Internet can ensnare you in a dopamine loop since it makes the process of reward-seeking so quick and easy. Basically, we like dopamine surges – and we get some of the best ones when we are hunting for something new."
In other words, we are put under this form of 'drug' from a young age. We are judged and as a result, the large number of likes fulfills one's ego, and the low number of likes downtroddens it. This intangible form of stress is a constant bar that devides and classifies everyone.

One-way: Relations form when it is a two-way, but facebook has made it a one way observational experience.

Facebook is like life in a sense that it depicts a democratic platform. We are either criticized or celebritized in the platform, and adjust to the norms that people have set. However, this is just how every thing works. Overflow of population and people's tendancy to group and organize can only end up in rating them.

On the bright side, we accordingly adjust to become 'better.' According to Alexia Severson of Heatline, “Imagine a new smartphone automatically adjusting its settings to the user based on the predicted personality profile. Or a new car tuning the settings of its engine to best suit the personality of the driver. Recommender systems work by trying to figure out who you are and what you want based on your previous behavior.” In the end, it makes us stronger.
What are we trying to look for when we are trying to invest in a company?
What determines if a company succeeds or not?

There are so many factors weaved into the final form of a company, site, or even an phone application. Luck may be one, but long periods of sedulous contribution and a spark of an innovative idea are usually the bulk of the reasons to success.

In this report, I have tried to list the most renown sites/phone applications that have succeeded and why they did so, and tried to find an overlap between them.
While analyzing of the surveys, I noticed that most of the reasons to the usage of these non-mainstream applications were either because his or her friends, family, or workplace had suggested it to them. After hearing a synchronized answer from almost everyone, there seemed to be a pattern. The Democratic Platform is in action again.
1. There are ALWAYS people who try out new applications, because they have lots of time, work at the company that made it, or are just stimply bored.
2. If that person thinks the application to be good, he or she rates it, or recommends it to another person.
3. If this keeps going, many people start to notice this application and start using it also.
Finally, as the saying goes, 'what's meant to be will find its way.' This process sometimes includes luck, but if the application is genuinly an innovative and interesting enough, it will succeed. As a result, the quality is the main thing that matters. If the application covers the shortcomings of another application such as money, comfort, and etc, the app will end up magne magnetizing more users.
Line (contact friends oversees)
Sculptris (3-d modeling, free)
Sketchbook Express (draw)
Groupon and App shopper (Coupons online)
Swipe Pad (App task switcher)
Phone applications, Youtube, and websites basically carry the same concept of 'American Dream' supports, a democratic platform. They are similar in a sense that they both give a chance for anyone who has an idea and internet/phone access to try out their idea in a competitive field and succeed. The equal chances may be unfair in some ways that it is very competitive, but is still the one platform that is most widely used. In the end, the content of the site, program, or application is the core of the start up company that matters.
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