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True Religion Jeans Marketing
Transcript of True Religion Jeans Marketing
Conclusie SWOT Strength
Made in USA Consumenten Boven modaal inkomen
Imago dragen en uitstralen
Denim meer geaccepteerd Business segmenten U.S. Wholesale
Internationaal Business Strategie Weaknesses
Kwaliteit vs. kwantiteit
Hogere winstmarge Threats
Snelle opkomende concurrentie
Duur productieproces Bedrijfsinformatie True Religion was founded in 2002 by industry veteran Jeffrey Lubell. The founder, chairman and chief executive officer built the brand based on the principles of quality, American-made authentic denim with timeless appeal and a vintage aesthetic. The brand offers a wide range of styles in nearly every category and embraces the motto: "It’s all about the fit." True Religion clothing is made for and by people who don't follow trends, they set them. Lubell bet everything on his vision as a designer and entrepreneur. This marked a new era for the innovator, who started True Religion at the sewing machine. He established trendsetting elements such as thicker threads in a multitude of colors, lock seams and customization of oversized hardware in a variety of novelty styles for both men and women. As for the name? "There's only one real religion and that's people," says Lubell. "And all the people in the world wear jeans. Our emphasis is on fit, quality and style and the inspiration to make men and women look and feel good in their jeans." Onderzoeksvraag:
How can the company build on the consumer sentiment with a future approach to pricing that assures long-term success for the brand? True Religion is growing and expanding very rapidly at
this time, and we are confident in management’s
strategic plan to navigate this dynamic time. This plan
has several primary facets. Consumenten - Direct verkoop
Gemaakt in Amerika
Explosieve Groei Denim Concurrentie Levi Strauss 7 for all mankind Joe's Jeans Zelfde prijsklasse
Bekend geworden door denim
Hoge kwaliteit Strategie
Imago Facts 2009
$439 M omzet ($100 M, 2005)
$47 M winst
#73 Amerika kleine bedrijven Bronnen Henry Fund Research, True Religion Apparel, 21-11-2010, University of Iowa
A.Leiker, True Religion Apparal, 05-03-2010, University of Oregon Investment Group
Afbeeldingen: www.truereligionbrandjeans.com en www.google.nl/afbeeldingen Vragen? 2005, wholesale strategy
2013, direct-constumer strategy
True Religion Jeans has an good prospect for long term profit