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SARCLETTI 1

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by

Estefania Rodriguez

on 17 September 2013

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Transcript of SARCLETTI 1

Antecedentes
de empresa
SITUACIÓN COYUNTURAL
DE LA MARCA
Problema que la publicidad buscara resolver
Antecedentes de campaña
Objetivos de
comunicación
Solución al problema a resolver
La Acción que esta campaña buscará generar
SEGMENTACIÓN
Género: Masculino - Femenino
Edad: 25 - 35
Nivel socio económico (NSE): A – B
Nivel socio cultural (NSC): A – B
SEGMENTACIÓN PSICOGRÁFICA
POSICIONAMIENTO
TONO DE LA COMUNICACIÓN
ATRIBUTOS Y
BENEFICIOS
BÁSICOS
DIFERENCIAL
PROMESA BÁSICA
Reason Why?
CONCEPTO
DE CAMPAÑA
GRÁFICAS
CONCLUSIONES FINALES
Full transcript