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Human Centered Design at Disney.com

A description of how Disney.com achieves three principles of human centered design and how it fails to achieve two. This discussion is based on Mike Cooley's characteristics of human centered design on pages 68-70 of "Information Design" by Robert Jacob.

Sean Brierley

on 27 February 2013

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Transcript of Human Centered Design at Disney.com

Human Centered Design Purpose Panoramic Transcendence Ownership Malleability Coherence Engaging Inclusiveness Coherence Inclusiveness Engaging Responsiveness The system is designed to respond to your needs, reflecting your requirements and needs. The design provokes you to go beyond the your immediate task, using the system to learn more as a result (Cooley, 2000, p. 68). The design helps you take a larger view and expand your use of the system to the boundaries of that system. The design is able to respond to your purpose for using the system and supports your attempts to go beyond or push the system’s limits. This is not really a malleable site. You cannot “sculpt the environment to suit [your specific] needs” (Cooley, 200, p. 68). There is a “My Page” selection, but this really invites you to choose your country of origin, and not really create a customized experience. Although, this site has a lot of choices, you can merely choose your own experience from those that have been created for you and true customization remains beyond your reach. This site does not create ownership. You can only review
videos and music that are provided for you. You can choose
games, or vacation information, but you always follow a
system that was created by someone else, and there is
no sense that “you have created and thereby
own parts of the system” (Cooley, 200, p. 68). This review of http://disney.go.com
is based on Cooley's nine characteristics
of human centered design.
This review focuses on three characteristics
the Disney site achieved and two that it
does not. The Website is inviting and inclusive, using bright colors for children, and easy-to-find areas for preschool, families, and fans. Icons can appeal to children who don’t read but who might recognize, for example, a game controller, for games. The site includes games, with which children would be “familiar and on friendly terms” (Cooley, 200, p. 68) and ways to investigate Disney vacations for adults. The Disney.com site is coherent, can tell right away what you can do with the site. Icons are clear, backed with text, and you can see the various offerings Disney has and what you can do with the site. For example, you can preview a vacation, music, and Disney videos. It is “highly visible what is going on and what is possible” (Cooley, 2000, p. 68). The Disney site is engaging. Adults are “invited to participate in the process” of arranging a Disney vacation and other visitors, such as children, are “invited to participate in the process” (Cooley, 200, p. 68) of playing games, previewing music, previewing videos, and finding out about movies. Final Project for 501 for Sean Brierley Unused Characteristics
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