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Key Issues in Organizational Creativity

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by

Ian Sutherland

on 3 April 2016

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Transcript of Key Issues in Organizational Creativity

Starting provocation
Leading creativity
"The only sustainable competitive advantage for 21st century organizations is embedded creativity leading to innovation..."
Core foci
Group/Organization: it's culture & process
Individual level
Are you more/less creative than...
Process
Individual
Group
Organisation

Creativity
Innovation
Creative exercise...
Bounded
Rationality
Bounded rationality
- Process of dealing with complexity by constructing simple models of reality
- Means of reducing decision-making calculations by limiting information, alternatives and focusing on satisficing (accept an option as satisfactory)
- Our "rationality" is bounded/constrained by our experience, culture and environment (people and place)
- Leads us to "business as usual"
Problem: Avoids uncertainty, minimizes information, narrows available options
You need...
rich, diverse input & experience
?
?
?
?
?
Suggestions:
- Streetology (observe)
- Talk to an "alien"
- Take a MOOC
- Random reads
- Travel
multiple framing & solving strategies
Suggestions
- "How would a" game... (reformulation)
- Draw, paint, dance
- ideate through divergent thinking
- "proper" brainstorming
When I consider all the organizations I have studied and worked with over the past 22 years, there can be no doubt: creativity gets killed much more often than it gets supported. For the most part, this isn’t because managers have a vendetta against creativity. On the contrary, most believe in the value of new and useful ideas. However, creativity is undermined unintentionally every day in work environments that were established—for entirely good reasons—to maximize business imperatives such as coordination, productivity, and control.
- Teresa Amabile ("How to Kill Creativity", HBR 1998)
Preparation
Incubation
Illumination
Verification
formulation
re/search
ideation
play
time
patience
trust
re/search
direction
action
solution
plan
evaluation
judgment
critique
1) Support & encourage creative attempts
2) Increase member autonomy
3) Open communication & structure(s)
4) Encourage & leverage diversity
5) Study process, reflect, adapt
The use of imaginative skill to transcend the traditional or contemporary to create valuable-meaningful new "stuff"
Key points:
- Innovation & creativity are interrelated, but different
- Creativity comes first
- Creativity is a skill
- As a skill, it needs practice
How long?
practice, practice,
practice...
Creativity exercises:
- 30 circles
- X uses of...[pen] (divergent thinking)
- "desk, sofa, artillery, psychiatrist,
essay, termite" (word associations)
- Stream of consciousness writing
- ...
a) conceptual and practical aspects of leading group creativity
b) to learn creativity experientially
Along the way we will invoke artists and artistic processes
Why?
What?
Evaluating creativity 2 innovation
Industry
Society
Technology
Evaluation-Judgement
Viability
Concepts
Observation
Practice

Processes
Case Study
How does Novak (Letonja) lead a creative organization?
The start...
March 6th, 2003
The honeymoon...
Early conflict...
Stars & engagement
HR crisis...
Summertime angst
Product development...
Leaderly actions
Fall of humility
Success...
Key factors & actions?
Creativity lab...
Vision - 4 COOL, unique pieces of music
Step 1: Play and explore
Step 2: Create a
group composition

Step 3: Create
visual map
of how creativity happened

Performances & Debrief
Create a story about tomorrow...
Full transcript