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Robert - Creative Merced County & WIB

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by

Robert Lung

on 25 September 2014

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Transcript of Robert - Creative Merced County & WIB

Working Together to Promote Economic Development
Marketing & Branding
Leads
Revamped Website
Brochures
County & Each Community
Broker and Developer Palm Card
County Pitch Packet
Social Media Presence with Brokers and Developers
Quarterly Newsletter
IEDC Site Selector Packet
Contains over 1,200 data elements
25 spreadsheets
"Becoming the First Choice"
Thank You for
Your Time!

Where do Leads Come from?
California Central Valley EDC
California Business Investment Services (CalBIS)
Site Selection Consultants
Trade Shows & Conferences
Broker Missions
Business Visitation Program
Lead Response - Close More Business with Speedy Response
Presented by
Robert Lung

Long List Regions
Favorable Region
Short List
Cities/Sites
Site Selection is a Process of Elimination
Selected Location
Economic Development Partners
Private Sector
Workforce Investment
Educational Institutions
Community Based Organizations
County and its Six Cities
Common Community Alliance
Government does not create jobs, However it creates and facilitates an environment to help the private sector with job creation

Where are we today?
Cities/County Adopt MOU & Protocol
Finalize CEDS
WIB to adopt the CEDS
Complete Marketing Tools
Launch Economic Development Action Plan
Business Visitation Program
Organizational Structure
County - Facilitator
Cities
Workforce Development
Education
Utilities
3. Enhance Our Competitiveness
Address real estate infrastructure constraints (cities & county);
Work collaboratively to be “location-ready” ;
Facilitate fast-tracking projects;
Evaluate opportunities for developing a Business Park throughout the County;
Launch a focused marketing collaborated economic strategy to promote collective Economic Development Goals.
2. Develop Our Talent
Create a "work-ready" labor force
Strategic Actions
1. Grow Our Economy
Create a countywide, collaborative team structure focused on readiness, competitive advantage and responding at the speed of business;
Expand existing businesses;
Launch a marketing strategy.
Goals
Identified three key goals:
1. Grow Our Economy
2. Enhance Our Competitiveness
3. Develop Our Talent


Countywide Economic Development Strategy
Organizational Structure
Goals and Objectives
Strategic Actions
Economic Development Priorities
Background
To facilitate creating a joint economic development strategy, the County is:
Updating the 2009 EDA CEDS Strategy;
Developing a Business Attraction model incorporating each city;
Creating an economic development
Team.

Merced County Workforce Investment Board
Two Centers - Merced and Los Banos
Train primarily for in-demand occupations
Work with local training providers (Merced College)
Concept Feasibility
Business Start-up Requirements
Marketing and Sales
Locating and applying for loans
Expansion Assessment
International Trade
Customer and Employee Relations
Market and Industry Research
Online Marketing
Website Development
Technology Solutions
Business Plans
Marketing Plans
Advertising and Public Relations
Government Procurement and Contracting
Franchising
Budgeting and Financial Management
Operations and Process Improvement
Record Keeping
Alliance Small Business Development Center (SBDC)
Referrals
8 Business Plans
4 Revolving Loan Fund Eligibility Referrals
Merced Trainings/Workshops
5 Business Start Up
September 17, 2014
October 15, 2014
November 12, 2014
December 10, 2014
September 17, 2014
1 Access to Capital
September 17, 2014
2012/2013 End of Year Report
Business Services Activity
48,714
Total Visits to Worknet Employment Resource Centers
1,393
Contacts with Businesses
180
Job Orders
34
on the Job Trainings
3
Paid Work Experience
Rapid Response Activity
17
Businesses Received Services
234
Workers Affected (attended orientation)
Conducted
11
workshops with the AT&T employees over the past 2 months
1,107
Enterprise Zone (EZ) Mailers
4,556
Voucher Requests
379
Businesses requested Tax Credits
572
new jobs created within the EZ
3,984
Jobs Retained
$10.35
Average Wage of applications received
94%
of Visitors said they would refer the "One Stop" Services to Others
Merced County’s Workforce Investment System will keep pace with new growth the emerging economy and the ever growth, the emerging economy, and the ever-changing needs of the changing needs of the employers by creating a better educated, highly skilled workforce, that’s capable, prepared, and thoroughly knowledgeable.
VISION
Referrals Since July
Business Services
Selective Recruitment – Application Collection Point
Referral of Job Seekers
Interview Rooms/Scheduling
Assessment and Ranking of Candidates
Testing, Certification, Skills Determination
State‐wide and local job board posting
Reduce Training Costs with On-the-Job Trainings (OJTs)
Provide Labor Market Information
Layoff aversion services
Customized Training/Employer Training Panel (ETP)
Hiring Tax Credit Information

Areas of expertise include:
Each consulting session is individualized, confidential, and at no-cost.
SO WHAT DOES THIS ALL MEAN?
Lead Received
Forward Leads to Cities
Identity Potential Sites
Utilize Relevant Technology
Personalize Pitch Packet
Economic Development Services, Incentives, Demographics, Labor, Wages, Training, College and Universities, Major Employers, Connectivity to Ports (Rail, Sea and Air)
To: Atwater; Dos Palos; Gustine; Livingston;
Los Banos; Merced
Subject: NEW LEAD
Industry Type: Cold Storage Distribution
Square Feet: 50,000 - 100,000
Office Square Feet: 8,000
Docks: 3
Buy or Lease: Buy

9
Broker Missions & Events
1,494
Face-to-Face Contacts
1
Trade Show
200 +
Face-to-Face Contacts
157
Individual Site Selector Meeting
32
Major Qualified Lead
2,520
All Department Leads
80
All Active Projects Assisting
28
Active CEQA Projects Assisting
170
New Developments Projects
1,562
Total Business Licenses Issued
Unemployment Rate Down
2.1%
Jobs Added
1,700
500
in Manufacturing
BY THE NUMBERS- January through September
Questions?
Merced County, CA
X
X
X
X
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X
Showcase is Available on the County Website
Full transcript