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Blackwood Pet Food

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by

Briana Schumacher

on 24 April 2018

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Transcript of Blackwood Pet Food

Noor J Abu-Ghannam, Valerie N Kalinowski, Delaney L Mathew, Briana R Schumacher, Haley C Tohm
Family- Owned
Lisbon, Ohio
Production
Distribution
Offerings
Brief Company Description
Deliciously Dental Treats
Target Market
Selective Distribution
Current Distributors
Familiar Image
Pet Specialized
Knowledgeable Workers
Place
1 SWOT
$10.99 - 6 oz.
Pricing Objective
Competitive
Brand image
Price
Promotion

Tactics
-Advertising
-Sales Promotion
-Personal Selling
-Social Media


Slow cooking strategy
High quality and health conscious
Add additional products to gain market share
Lack of brand awareness
Slower cooking process produces small amounts at a time.
Chain competitors who can make more food at a time for less money.
Existing Customers
Health Conscious Pet Owners
18-34 year old
45-55 year old
Produced in the reflection of brand standards
"Delicious" taste
Unique design and shape
Full transcript