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Copy of Commodity: Coffee

Everything you need to know about coffee.
by

David Romero

on 21 November 2013

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Transcript of Copy of Commodity: Coffee

RUTAS DE COBERTURA
EMPAQUE
MARCA Y ESLOGAN
ATRIBUTOS
LOGOTIPO
Lps. 80.00.
1 Cajita; 10 unidades.
PRECIO
Any Questions?
Fair Trade
25 años en adelante
(cc) photo by theaucitron on Flickr
ESTRATEGIA DE POSICIONAMIENTO
Why was it created?
To ensure the producers they will receive a fair price
To promote healthier working conditions
Fair price= Better education to manage business & compete in global marketplace
NUESTRO MERCADO META
Tegucigalpa, San Pedro Sula, Comayagua, Siguatepeque, Danlí.
Clase
Media-Media
Clase
Media-Alta
Producto natural e instantáneo...
POSICIONAMIENTO
100%
Natural
Fresco
Práctico
Elegante
Conveniente
CONVENIENCIA
Empaque
Común
Exportación
Empaque
Metálico
CLASE SOCIAL
GÉNERO
EL CAFÉ Y SU POPULARIDAD
EDAD
CALIDAD
DISTINCIÓN
ESTILO
BIENVENIDOS
...que brinde comodidad y satisfacción.
PRECIO SUGERIDO AL CONSUMIDOR
Costos
y
Gastos
L43.96
Márgen
de
Ventas
45%
ESTRATEGIA DE
FIJACIÓN DE PRECIOS

PROMOCIÓN
PLAZA
PRECIO
PRODUCTO
(cc) image by quoimedia on Flickr
Supermercados
Restaurantes
Cafés independientes
Tiendas de conveniencia
CANALES DE DISTRIBUCIÓN
Consumidor Final
Mercados Especiales
Fabricante
ESTRUCTURA DEL CANAL
CRITERIOS
DE
SELECCIÓN

Presupuesto
Relaciones Públicas
Plan de Medios
Spark
Promoción de Ventas
iNFORMACIÓN
Objetivo y Tarea
Muestras y demostraciones.
Alianzas con empresas de pan
Tardes de Jazz
Eventos Culturales
Full transcript