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Transcript of Interview mock-up
Have an onsite McNab's Body & Bike Repair Shop at the 2010 momentum 94.7 MTB challenge. The store will stock all the McNab's products as well as offer a repair service & additional bike spares
Every rider who purchases 2 products from the onsite
"MCNAB'S BODY & BIKE REPAIR SHOP"
will be awarded access into a VIP lounge for relaxation & recuperation after the race.
.....Where consumers can recuperate and relax after their race has finished.
PULL, NOT PUSH - McNab's Brand ambassadors will serve refreshments and subtly educate the consumers on the products. This meaningful interaction with the consumers will pull, not push, them to invite Mcnabs into their lives on a daily basis.
CONSUMER CONCERN BECOMES CONSUMER DEMAND - The Marquee will be “green” or Eco-friendly. The movement towards brands addressing social and environmental concern is gathering momentum and Mcnabs will do it's part to create awareness of the rising environmental concern.
McNab's body & bike repair shop Recap
CONSUMER INCENTIVE CONSUMER & BRAND ENGAGEMENT CAMPAIGN STRATEGY AIM create brand awareness, increase brand loyalty Mcnabs Body & Bike repair shop purchasing products = vip treatment at the 2010 94.7 mtb challenge CAMPAIGN INCENTIVE Brand Communications
Marketing Strategy VIP GREEN MARQUEE BRAND AWARENESS McNab's Consumer