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Design Thinking Project
Transcript of Design Thinking Project
developing and testing ideas The path from the project room to the market Tim Brown Problem "The mark of a designer is a willing embrace of constraints" -Charles Eames Non-linear process "Fail early to succeed sooner" Feasibility Desirability Viability The vehicle that carries your idea through the design thinking process. Designer: Resolves the Problem Design Thinker: Brings constraints into harmonious balance It's all about the people Insight Observation Empathy Translate into products and services Unfocus groups Mental Matrix Hard Work + - - - - - - - - - - - - - - - - - Hope Insight Confidence Diverge Analyze Synthesis Create choices Make Choices Converge Time/Space/Budget Experiment Human-Centered Optimism Trust Confidence Brainstorm and Prototype Butterfly Integrative thinking Prototype Think with hands Acting Live "In the wild" Experience Empathy: Active Participation Delivery: Service Providers Blueprint: Every Aspect Storytelling "Cool Biz" Every story is different Engages individuals actively Emotional punch Gets people to talk Activism/Teaching/Social Contract Design. the future. your life. a way of thinking.