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GREEN MARKETING

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by

ece çam

on 25 December 2015

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Transcript of GREEN MARKETING

GREEN MARKETING
HOW SHOULD BE PRODUCTS AND MARKETING CLAIMS

-know your customer
-empower your consumer
-be transparent
-reassure the buyer
-consider your pricing

What is green marketing
Green marketing refers to the process of selling products and/or services based on their environmental benefits. Such a product or service may be environmentally friendly in itself or produced and/or packaged in an environmentally friendly way.

EVOLUTION OF GREEN MARKETING
GREEN PRODUCTS
• Prodcucts are originaly growns , include naturel ingredients
• Products should be recyclable , resuable , biodegradable
• Product do not harm nature or pollute the environment
• Products that şs not tasted on animals ,
• Products contains non-toxic chemical


MARKETING CLAIMS MUST;
• Clearly state environmental benefits
• Explain environmental characteristics
• Explain how benefits are achieved
• Ensure comparative differences are justified
• Ensure negative factors are taken into consideration ,
• Only use meaningful terms and pictures


RULES OF GREEN MARKETING
MARKETING MIX
PRICE

PRODUCT
PLACE
PROMOTION

WHO IS TARGET COSTUMER
• purchase products, such as detergents, that have a reduced environmental impact;
• avoid products with aerosols;
• purchase recycled paper products (such as toilet tissue and writing paper)
• buying organic produce and locally produces foods
• trying to stop waste of water
• purchase from a local store
• buy fairly traded goods
• look for products using less packaging
• use one’s own bag, rather than a plastic carrier provided by a shop
EXAMPLES OF COMPANIES
McDonalds
Toyota
Coco-cola
Nike
Full transcript