Born Between 1980-1999
95 million in US vs 78 million baby boomers
“My age group has the potential to change the world for the better”
“Having access to the internet makes me curious and changes the way I think about the world”
They identify the economy, natural disasters and terrorism as the factors most impacting their futures. Millenials Chime with millenials’ scepticism of self-proclaimed authority.
Playful relationship with history
Implies magazines value as a lifestyle product. The Excerpta, Pages, Memoranda and Little Grey Book “One of the things that really pisses me off is the way previously serious broadsheets are so desperate to become “cool” bourgeois lifestyle magazines. It feels like the planet has got more serious as time’s gone on, and proper newspapers have just started writing about Nicki Minaj and how to correctly braise baby asparagus”
- Simon Childs, Vice Excerpta
"short selections or pieces of writing, especially summary statements or parts of a longer work."
Origin: c.1630; < Latin, noun use of neuter plural past participle of excerpere.
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