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Pitch: Disney

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Karina Poerba

on 5 February 2013

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Transcript of Pitch: Disney

Brand Pitch Group 4 What is important
to Disney? 'Family'
Factor Innovative
History BRAND PROBLEM What should be worked on? Brand Portfolio What are the brands of Disney? History of Disney Current Brand positioning "How should we introduce ESPN, ABC Television Network and Marvel as the brands that are under The Walt Disney Company to be able increase their brand awareness?" (If not thought thoroughly, the move could damage, if not destroy the already good brand image of the respective brands)
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