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Team 3 Strategic Communication Plan
Transcript of Team 3 Strategic Communication Plan
can you Picture this? Where this is going Web Traffic Numbers GoRedFoxes.com Marist.edu Athlete Bio Links Alumni "Where They Are Now" Recruiting Packet By the numbers Unique visitors by month in this year:
Total hits so far this year:
Who we are Qualifications: internships
Becton Dickinson, Classic communications,
FILMINK Magazine, Major League Baseball Australia, Italy Women's Basketball, Advertising club, Fashion, INC. Alpha Chi, Lambda Pi eta, honors program Baccalaureate award, intern of the year, Dean's list Total hits so far this year: Jan. 2010 - 359,181
Feb. 2010 - 385,855 Students Faculty/Administration Capping projects (Blogs & Videos)
Future Bloggers & Student projects new developments
school messages Research
Marist College Strategic Goals School goals
Team goals PR Case Studies/Focus Group informal interviews
quantitative research Dean's memo (alumni) - "I love the idea of having a 'Where they are now' section. I know it would have helped me network a lot better if something like this would have been available when I was a senior." OBjective III/Initiative VIII - "Explore using cyberspace to provide community-building opportunities for alumni" Audience Tactics External - Local community/fans, Prospective students (recruits) Internal - Current students/student-athletes alumni Athlete bio links
Alumni Information Sustainability
implementation of alumni tactic