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Starbucks

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by

冠兰 董

on 29 January 2013

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Transcript of Starbucks

Starbucks 定位戰略分析 確定目標市場

確定市場定位點

實現定位戰略 目標客戶細分 定位選擇 優秀品質

標準化操作

推出新品

合理組合
Full transcript