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Social Media Effectiveness of

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on 9 December 2013

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Transcript of Social Media Effectiveness of

Selection of Facilities
Mystery Shoppers
Social Media Effectiveness of
Assisted Reproduction Facilities

Social Media Effectiveness of
Assisted Reproduction Facilities

Team 10 – Temple

Amanda Coates, Angela Obu-Anukam,
Michael Taylor, Lacy Ware, Ann Wilson

“A disease of the reproductive system that impairs one of the body's most basic functions: the conception of children.”
Nearly 11% of women age 15-44 have impaired ability to reproduce
Nearly 7.4 million have used some type of infertility services

Outlet Statistics
Social Media Stats

HFI – Twitter

Kassandra Smith
Janet Krat
Michael Taylor
Problem Statement:
Is social media effective in addressing the concerns of consumers with infertility?
Media Management
Do they offer interesting and timely content?
Do they have a "Call to Action" for each posting?
Do the media outlets link to each other?
Facilities of varying sizes researched

Limited number of facilities studied
Full transcript