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Radio

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by

Mei Brennan

on 9 January 2014

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Transcript of Radio

Radio
Print: Magazine
Postcard
Commercial
Outdoor
Internet/Social Networking
Planned Sales Promotion
Goals:
Cost
Titleist.com
People who are already brand loyal to other companies.
Men and women at any age group.
At all skill level.
Demo days
Try out all the clubs.
At a country club, just a public course or a golf/sports store.
Free club fitting sessions.
E-mail reminders
$201850
Description
Provides you with anything relating to golf. Golf clubs to golf apparel. Getting clubs fitted and giving you tips.
Target Market
Primary: Females & Youth
Secondary: 40-60 year old men
Schedules
Commercial:
Golf Channel. 5-8pm.
Searches for anything golf related. (EBay, YouTube, etc)
Radio:
Morning- 6-11am
5-8pm
Schedules for Sales Promotion
Start Demo in month of April the Southeastern states.
Move north when the weather starts to get warmer.
April-June
Increase of revenue
New marketing strategy
Different than everyone else's
Target new audience
Thank You!
Make it a Part of You
Full transcript