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Transcript of Radio
Planned Sales Promotion
People who are already brand loyal to other companies.
Men and women at any age group.
At all skill level.
Try out all the clubs.
At a country club, just a public course or a golf/sports store.
Free club fitting sessions.
Provides you with anything relating to golf. Golf clubs to golf apparel. Getting clubs fitted and giving you tips.
Primary: Females & Youth
Secondary: 40-60 year old men
Golf Channel. 5-8pm.
Searches for anything golf related. (EBay, YouTube, etc)
Schedules for Sales Promotion
Start Demo in month of April the Southeastern states.
Move north when the weather starts to get warmer.
Increase of revenue
New marketing strategy
Different than everyone else's
Target new audience
Make it a Part of You