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Social Media for Advising and Student Development
Transcript of Social Media for Advising and Student Development
Building community Media Hardware
Applications Why use Social Media? Dynamic, not static
Students spend A LOT of time using it
Email is no longer a good way to reach students
Provide up-to-the-minute information
Help students be proactive Best Practices Plan ahead; come up with a calendar of activity for each tool Networking Building Student Engagement Content should be engaging and interactive
Incorporate Social Media with other traditional marketing methods such as website, posters, and email
Posters with QR codes in high traffic and waiting areas
Creative user contests Be intentional! What are some other ways we can use social media for academic advising? Develop an
for social media use For each tool, decide how it serves your mission and how you will use it Professional Development Social Media for Advising &
Student Development Collaborative Content Location-based Blogs #sachat
NACADA on LinkedIn Facebook Twitter Pinterest Blogs Use an easy to
remember URL Use professional-looking
cover photo and profile
image Use a friendly
HUMAN voice Allow for open communication
and respond in a timely manner Develop strategies for assessing the impact of your social media presence Post a mix of web
and videos Post reminders
for important dates Post multiples times
throughout the day,
but don't spam
your followers Use professional images for background and profile picture DON'T use a robotic-sounding tone Post engaging content that encourages followers to tweet back Create #hashtags for events Post frequently - at least every day. Respond to students quickly Stick to 140 characters Use language that is fun and sounds human Create multiple boards related to academics and student success Pin infographics and engaging pictures Pin frequently, and select pins from a variety of topics Have a perspective - either as a professional advisor or a peer advisor
Be timely with conent
Have a clean layout