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Social Media for Advising and Student Development

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Grace Fama

on 2 January 2013

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Transcript of Social Media for Advising and Student Development

Steps for Success Group Discussion 0 + - = 9 8 7 1 2 3 4 5 6 c Social Sharing information
Creating content
Building community Media Hardware
Applications Why use Social Media? Dynamic, not static

Students spend A LOT of time using it

Email is no longer a good way to reach students

Provide up-to-the-minute information

Provide resources

Help students be proactive Best Practices Plan ahead; come up with a calendar of activity for each tool Networking Building Student Engagement Content should be engaging and interactive

Incorporate Social Media with other traditional marketing methods such as website, posters, and email

Posters with QR codes in high traffic and waiting areas

Creative user contests Be intentional! What are some other ways we can use social media for academic advising? Develop an
overall vision
for social media use For each tool, decide how it serves your mission and how you will use it Professional Development Social Media for Advising &
Student Development Collaborative Content Location-based Blogs #sachat
#AcAdv chat
NACADA on LinkedIn Facebook Twitter Pinterest Blogs Use an easy to
remember URL Use professional-looking
cover photo and profile
image Use a friendly
HUMAN voice Allow for open communication
and respond in a timely manner Develop strategies for assessing the impact of your social media presence Post a mix of web
links, pictures,
and videos Post reminders
for important dates Post multiples times
throughout the day,
but don't spam
your followers Use professional images for background and profile picture DON'T use a robotic-sounding tone Post engaging content that encourages followers to tweet back Create #hashtags for events Post frequently - at least every day. Respond to students quickly Stick to 140 characters Use language that is fun and sounds human Create multiple boards related to academics and student success Pin infographics and engaging pictures Pin frequently, and select pins from a variety of topics Have a perspective - either as a professional advisor or a peer advisor

Post frequently

Be timely with conent

Have a clean layout
Full transcript