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Walmart

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by

Kate Thurman

on 12 June 2013

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Transcript of Walmart

2009
3 Rows
•Began the year with Kasey Kahne, Tony Stewart
and Naturally Rimless

•Phased out of Tony Stewart and added Sally Hansen

•Kept existing row of Naturally Rimless
•Added 2nd row of Naturally Rimless and became the only
drilled rimless supplier for Wal-Mart

•Continued with Sally Hansen and Kasey Kahne

•65% unit sales increase
4 Rows
2010
2011
4 Rows
•Continued with 2 rows of Naturally Rimless as well as
Sally Hansen

•Phased out of Kasey Kahne and added American Classics row

•17% unit sales increase
2012
4 Rows
•Updates to all rows - American Classics, Sally Hansen and both rows of Naturally Rimless

•Traveled to and worked with all Walmart optical labs to help them understand working with fashion product

•The McGee Group named one of Walmart’s top suppliers for supply chain reliability

•Approximately 5% unit sales decrease to date
68% Growth
Over the last 3 years
68% Growth
Your company’s key growth initiatives for the next 3 years and key growth initiatives for Walmart
Your company’s key growth initiatives for the next 3 years and key growth initiatives for Walmart
•Continue to be a good student of the Walmart consumer
•Focus on brands and technology for Walmart
•Electronic eyewear development – initial stages
•Working towards bringing production to the USA
•Controlled growth over 8 channels
- Mass
- Clubs
- Large chains
- Direct to ECP’s
- Specialty retailers
- Labs
- Global
- On-line
•Case business is slated for 25% growth
What gaps are currently in our assortment and what solutions can you provide
What gaps are currently in our assortment and what solutions can you provide
•Higher price category for the customer looking for more luxury
•Product with a material/component story
•More branded product – including “bridge brands”
How can we collaborate to
give the Walmart customer
access to your better brands?
How can we collaborate to
give the Walmart customer
access to your better brands?
•When we have our license meetings, Walmart is always a
part of the discussion but we are bound by the license
agreement
Any concerns or questions you may have
Any concerns or questions you may have
•Solo health program initiative
•Earlier alerts on commercials or advertising to increase inventory
•$38 product
•Case opportunities
•How has the Walmart optical person changed over the last 3 years
•How do you expect them to change over the next 3 years
•How many stores do you anticipate opening in the next 3 years
Your company’s
last 3 years performance with Walmart
Your company’s
last 3 years
performance within
the industry
Named one of INC magazines
top 5000 fastest growing companies
Bring samples of your best programs or
items that have been game changers
•Collection is designed to reflect the on trend, vibrant, feminine colors of the Sally Hansen nail colors.

•Contemporary and updated classic eyeshapes

•Jewelry and fashion accessory inspired temple embellishments such as rhinestones and enameled effects

•Handmade double laminate and pearlized acetates

•Designed for the fashion conscious woman aged 18 - 45
•Clothing/lifestyle brand marketed to fashion aware men

•Classic American designs with a twist

•On trend shapes, colors and materials with a larger fit story

•Handmade acetates/ some frames feature OBE spring hinges

•Designed for the fashion aware male aged 18-45
• Minimalist and lightweight looks for men and women

• Feminine styling inspired by jewelry and accessories

• Elegant temple designs. Use of stones, new acetate
materials, and special cutting techniques

• Clean silhouettes and classic styling for men

•Classic retro shapes

•Targeting men and women age 40+
McGee Data Comparison
McGee Data Comparison
•Charity percentage increase: to 14% in 2012
•Number of Employees: 12 in 2007 to 91 in 2012 (87% increase)
•Number of Doors: 15,914
Full transcript