Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

PEST and SWOT analysis

No description
by

Eugenia Sammut

on 6 May 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of PEST and SWOT analysis

PEST and SWOT analysis of the MICE industry in Malta
SWOT
Weaknesses
Limitations in accessibility

Limitation in size of country

Transport and road system

Perceived image of Malta

Cost of living


Opportunities
Green Market

Boutique Hotels

Educate Society

Business from other markets

Trends
Threats
Competition

Lack of knowledge on this sector by society

Economic and Political turbulence in target markets

Emergence of other niche markets
Strengths
Climate
Sun, Sea & Sand
Size of island
History & Culture
Location
Value for money
MICE facilities in hotels
Branded hotels
Multilingual country
Social media
Golden mile


Euro
Schengen Area
Food
Professional local suppliers
Improved accessibility

PEST
Political
Government schemes

Arab Spring

Turkey-Israel- Turkey now one of our largest markets

Permit for extra two stores for hotels

Economic
Financial crisis (UK market)

Economic crisis did not affect us as much as it affected other nations
Social
Corporate Social Responsibility

Society’s understanding on the sector

Safety

Good local suppliers

Multilingual society

Technology

Online Booking Facilities

Use of social media

Wi-fi

Reduction of costs not quality

Sustainable
Thank you for your attention
Full transcript