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PEST and SWOT analysis
Transcript of PEST and SWOT analysis
Limitations in accessibility
Limitation in size of country
Transport and road system
Perceived image of Malta
Cost of living
Business from other markets
Lack of knowledge on this sector by society
Economic and Political turbulence in target markets
Emergence of other niche markets
Sun, Sea & Sand
Size of island
History & Culture
Value for money
MICE facilities in hotels
Professional local suppliers
Turkey-Israel- Turkey now one of our largest markets
Permit for extra two stores for hotels
Financial crisis (UK market)
Economic crisis did not affect us as much as it affected other nations
Corporate Social Responsibility
Society’s understanding on the sector
Good local suppliers
Online Booking Facilities
Use of social media
Reduction of costs not quality
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