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Disney Marketing Plan
Transcript of Disney Marketing Plan
Marketing Strategy Overview
Disney Develops Consumer Value
Walt Disney's Mission
"The mission of the Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
Disney Advertisement Example
Meets four of the five advertisement criteria:
Disney implements portfolio analysis at the
level of their firm.
: Media Networks
: Parks and Resorts
: Consumer Products
Geographic, demographic, psychographic
: Children and families using a multisegment marketing strategy;
average income families
who live in suburban areas
: Value and
Disney Positioning Map
Us= Universal Studios
Sf= Six Flags
Pp= Paramount Parks
Disney Product Breadth and Depth
: Branding and innovation
: High quality at
: Pulsing strategy
Disney Growth Strategies
Retain loyal customers
Strong positioning strategy
Focus on details
Impactful employee-customer interaction
Maximizing efficiency to enhance experience
Excellent Supply Chain Management
Human Resource Management
Enhancement and Expansion
Thank you for listening!
Composition of the Walt Disney Company