Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

Operational Excellence

Efficient Operations

  • Maximizing efficiency to enhance experience
  • Utilizing resources

Excellent Supply Chain Management

  • Partnership
  • Integrity

Human Resource Management

  • Employee training
  • Employee development

Disney Advertisement Example

Composition of the Walt Disney Company

Product Excellence

  • Branding
  • Positioning

Disney Growth Strategies

Products

Meets four of the five advertisement criteria:

  • Memorability
  • Likability
  • Resonance
  • Persuasive

Markets

Promotion

  • Pulsing advertising
  • Mass media
  • Special offers
  • "Advergaming"

Location Excellence

  • Corporate Vision
  • Enhancement and Expansion

Place

  • Strategic
  • International
  • Internet presence

Key Points

  • Marketing Strategy Overview
  • Customer Value
  • SWOT Analysis
  • STP
  • Marketing Mix
  • Portfolio Analysis
  • Growth Strategies

BCG Model

Disney Develops Consumer Value

Customer Excellence

  • Retain loyal customers
  • Strong positioning strategy
  • Brand control
  • Generational Retention
  • Customer service
  • Focus on details
  • Employee satisfaction
  • Impactful employee-customer interaction

Stars: Media Networks

Studio Entertainment

Cash Cow: Parks and Resorts

?: Consumer Products

Portfolio Analysis

Disney implements portfolio analysis at the product line level of their firm.

Walt Disney's Mission

"The mission of the Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."

Pricing

  • Premium pricing
  • High quality
  • Multi-day tickets
  • Brand loyalty

STP

Walt Disney Marketing Plan

Segmentation: Geographic, demographic, psychographic

BUS365 Section.0003

Group 2

Targeting: Children and families using a multisegment marketing strategy;

average income families

who live in suburban areas

Samantha Ortner

Justin Zinewicz

Sergio Suhett

Prayag Faldu

Positioning: Value and

Symbols

Disney Product Breadth and Depth

Disney Positioning Map

Marketing Mix

Product: Branding and innovation

Price: High quality at

fair price

Place: Worldwide

Promotion: Pulsing strategy

KEY

D= Disney

Us= Universal Studios

Sf= Six Flags

Pp= Paramount Parks

Thank you for listening!

Learn more about creating dynamic, engaging presentations with Prezi