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Efficient Operations
Excellent Supply Chain Management
Human Resource Management
Disney Growth Strategies
Products
Meets four of the five advertisement criteria:
Markets
Key Points
BCG Model
Customer Excellence
Stars: Media Networks
Studio Entertainment
Cash Cow: Parks and Resorts
?: Consumer Products
Portfolio Analysis
Disney implements portfolio analysis at the product line level of their firm.
Walt Disney's Mission
"The mission of the Walt Disney Company is to be one of the world's leading producers and providers of entertainment and information. Using our portfolio of brands to differentiate our content, services, and consumer products, we seek to develop the most creative, innovative and profitable entertainment experiences and related products in the world."
STP
Segmentation: Geographic, demographic, psychographic
BUS365 Section.0003
Group 2
Targeting: Children and families using a multisegment marketing strategy;
average income families
who live in suburban areas
Samantha Ortner
Justin Zinewicz
Sergio Suhett
Prayag Faldu
Positioning: Value and
Symbols
Product: Branding and innovation
Price: High quality at
fair price
Place: Worldwide
Promotion: Pulsing strategy
KEY
D= Disney
Us= Universal Studios
Sf= Six Flags
Pp= Paramount Parks
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