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Transcript of Viral Marketing
Marketing Viral Marketing Viral Marketing 12 years people pass certain
message example :
the forward messages text messages emails attach a meaning
to the context thousands reached daily life : cool product or service share tv shows exponential growth marketing the
potential tweet retweet The Obama
presidential campaign friends, followers,
frequently updating most effective cheap clever
work limitation 3 2 1 Viral marketing
spread well high connectors very critical
nodes allow virus recommendations networks recommendation
after a few steps terminate The probability of viral
with repeated interaction excessive
the credibility purchasing a product increases with the number of recommendations constant and relatively low probability Viral effectiveness varies depending on price and category social context has a high
influence on the potency
of viral infection Technical or religious
books more successful
recommendations Smaller and more tightly knit groups tend to be more conducive to viral marketing Methods Mobile
and blogs Target
contributions Viral target
analysis campaign viral very fast makes campaign It must be appealing
to most of
the audience. The content is
of good quality. It must be worth
family. An initial boost to
gain attention is used
, e.g. seeding,
to Facebook fans. A large platform,
must be used. Examples Old Spice : Will it blend iPhone: