Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Viral Marketing

No description
by

Moataz El-Shaer

on 10 March 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Viral Marketing

new strategy Viral
Marketing Viral Marketing Viral Marketing 12 years people pass certain
message example :
the forward messages text messages emails attach a meaning
to the context thousands reached daily life : cool product or service share tv shows exponential growth marketing the
content viral
marketing buzz
potential tweet retweet The Obama
presidential campaign friends, followers,
frequently updating most effective cheap clever
ideas take
advantage searching
following
networking trend
work limitation 3 2 1 Viral marketing
does not
spread well high connectors very critical
nodes allow virus recommendations networks recommendation
chains








after a few steps terminate The probability of viral
infection decreases
with repeated interaction excessive
incentives weakens
the credibility purchasing a product increases with the number of recommendations constant and relatively low probability Viral effectiveness varies depending on price and category social context has a high
influence on the potency
of viral infection Technical or religious
books more successful
recommendations Smaller and more tightly knit groups tend to be more conducive to viral marketing Methods Mobile
smartphone
integration Social
media
optimization
(SMO) Search
engine
optimization
(SEO) Television
and
radio Customer
participation
and polling
services Internet
search
engines
and blogs Target
marketing
web services
Multiple
forms
of print
and direct
marketing Industry-specific
organization
contributions Viral target
marketing Social
profile
gathering Proximity
market
analysis Real-time
key word
density
analysis campaign viral very fast makes campaign It must be appealing
to most of
the audience. The content is
of good quality. It must be worth
sharing with
friends and
family. An initial boost to
gain attention is used
, e.g. seeding,
buying views,
or sharing
to Facebook fans. A large platform,
e.g.
YouTube or
Facebook
must be used. Examples Old Spice : Will it blend iPhone:
Full transcript