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The flare hare
Transcript of The flare hare
90% of all wildfires are started by humans.
An average of 1.2 million acres of US woodland burn every year (www.dosomething.org)
Although four out of five wildfires are started by people.
a burning campfire or cigarette—to ignite a blaze that could last for weeks and consume tens of thousands of acres (enviornement.nationalgeographic.com).
Lets leap to safety and brush the fire out.
This research is meant to guilt the viewer. It does this by providing facts about our carelessness and how it effect the woods and animals in it.
The audience i intend this for is campers, smokers, and teenagers. I direct this towards them because it is these people who are most likely to start the forest fire.
My PSA begins with a giant forest fire. All you can see are bruning trees throughtout the whole picture. Still burning the camera moves out and it appears that the huge forest fire was actually just a little cigarret left carelessly by a traveling camper on a dirt path surrounded by trees. Then a hare hops out behind the trees (campers already gone) and states the slogan as he leaps onto the cigarrete. The seen then changes again making it look like we are heading into the rabbits red eye. The commercial ends.