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from lean canvas to UX storyboard

DTU course 02814 agile digital media development
by

Michael Kai Petersen

on 21 June 2014

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Transcript of from lean canvas to UX storyboard

agile
media development
from lean canvas to UX storyboard
Michael Kai Petersen
mkai@dtu.dk


http://shop.oreilly.com/product/0636920020141.do
http://shop.oreilly.com/product/0636920020141.do
http://shop.oreilly.com/product/0636920020141.do
kakao has 133 million users
IPO value estimate $ 2.5 B
makes contacts play games

and purchase in-games goods
virtual friending with brands
media outlets and celebrities
http://www.ideo.com/images/uploads/hcd_toolkit/IDEO_HCD_ToolKit.pdf
verizon values users at $2984
whatsapp price $42 / user
verizon paid 3.5 x revenue
facebook paid 84 x revenue
$11 for $1 earned after profits
like 2B whatsapps $2.84/user
http://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
http://shop.oreilly.com/product/0636920020141.do
http://shop.oreilly.com/product/0636920020141.do
standard UX design:
capture user needs
model functionality
conceptualize interaction
apply design patterns
prototype & test
lean UX design:
capture user needs
generate hypotheses
prototype to validate
select MVP features
.. but what is minimum ?
sketch out lean canvas
for smartwheel app:
problem VS solution
as user hypotheses
that can be validated
minimum viable product:
validate each hypothesis
by starting out small
rather than keep adding
unnecessary features
that don't solve problems
landing pages are viable:
they validate hypotheses
about what users want
before making a prototype
by defining the features
and the price they will pay
sketch out the MVP
as a fake landing page
featuring the essential
app functionalities
you want to validate
Mette Mai Hansen: Mobilløsning til kvinder på barsel, BSc Eng. 2013
Mette Mai Hansen: Mobilløsning til kvinder på barsel, BSc Eng. 2013
Mette Mai Hansen: Mobilløsning til kvinder på barsel, BSc Eng. 2013
outline storyboard with
wireframes using POP to
capture user hypotheses
to be validated in a
functional prototype
Full transcript