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이동통신산업 분석

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Han Hyo Jeong

on 28 November 2012

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Transcript of 이동통신산업 분석

SKT/ KT/ LGU+
LTE 요금제비교 통신사별 가입자수 이동통신산업 분석 경제금융학과3 한효정 목 차 2. 가격전략
연구개발(R&D)
광고전략 3. 통신사별 가입자수
매출액 비교 1. 이동통신산업, 이동통신사 [이동통신산업] 전파의 활용을 통해
이동 중에 정보 교환이 가능한 산업. [이동통신사] -MNO별 MVNO업체-
SK : KCT, 아이즈, 모빙, 세븐모바일
KT : 프리씨, 헬로모바일, 스노우맨,
WELL, 에버그린모바일
LG : 프리티, 마이월드 LTE망 구축 현황 Long Term Evolution 스마트폰의 보급이 증가
-> 데이터 전송량 폭발적 증가
-> 이를 개선하면서
데이터 전송 속도를 향상시킴 ◆SKT, LTE의 ‘리얼타임’속성 강조
◆KT, 막힘없이 빠른 LTE..쉽게 이미지화 ◆LG유플러스, 싸이를 통해 단기간 인지도↑ 매출액 비교

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