Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Media concept theory revision

No description
by

Fergie Ferg

on 15 June 2017

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Media concept theory revision

Media concept theory revision
Media language
Everything you can analyse in the text:

Technical codes

Symbolic codes

Linguistic codes
Genre and Narrative
Genre
Steve Neal
Hybrid genre
Sub-genre
Genre codes and conventions
Iconography
Representation
Mediation
Stereotypes - Tessa Perkins/Richard Dyer
The Male gaze (Laura Mulvey)
Goffman's gender analysis
Stuart Hall's representation theory - reflective/intentional/constructionist
Tokenism
Whitewashing
Ideologies
Ideologies - Values and beliefs
Audience
Who is the intended audience?

Demographics -L CAGES
Psychographics (Young and Rubicam) -Aspirers, succeeders, strugglers, mainstreamers, resigned, explorer, reformed
Socio-economic - A B C1 C2 D E
Camera shots/editing/sound/lighting
Clothes/colours/setting/props
Any written elements
Media language analysis terminology
Connotation/connote
Denotation/Denote
Juxtaposition
Mise en scene
Intertextuality
Sound terminology
Diegetic
Non-diegetic
Ambient
Contrapuntal
Parallel
Lighting
High Key
Low key
Artificial
Natural
Backlighting
What does the media language communicate about the dystopian setting?
Toderov
Propp
Binary oppositions
Enigma codes
Action codes
Linear narrative/chronological order
Non-linear narrative
Open narrative
Closed narrative
Cliffhanger
Voice over
What techniques are used to construct the narrative for the audience?
How is femininity being represented in this advert?
Dominant ideologies
Hegemony
What they get from watching.....
Uses and gratifications (Blumler and Katz)
Dyer's utopian needs - "a sense of....."

Schadenfreude
Inverted escapism
Desensitisation
Cultural competence
Hypodermic needle theory
Stuart Hall reception theory - oppositional/preferred/dominant/negotiated

Audience positioning
Mode of Address
Institution
Synergy
Horizontal integration
Vertical integration
Brand identity
Brand values
Conglomerate
M - Media Language
I - Institution
G - Genre
R - Representation
A - Audience
I - Ideology
N - Narrative
Section A question one will be about one or more key concepts
You can talk about them during any question though.....as long as you stay focused on the question.
Roland Barthes
Semiotics is the study of signs
The media contains signs/signifiers that convey meaning to the audience
Synergy -
BBC radio can promote BBC tv shows
BBC iplayer can promote other BBC products
GCSE Bitesize can be advertised on BBC 1
Vertical integration
BBC make products and exhibit products on their channels
Horizontal integration -
own several channels and radio stations
Brand Values -
Reithian Values
Entertain, Inform, educate (PSB remit)
Brand Image -
High quality, British, Reliable, Diverse
Other Examples Power Point
Representations of outsiders
Official and Unofficial film websites
Media products that help create a "British identity"
Media products that can be considered "superficial"
Non - typical representations of femininity
Non typical representations of masculinity
Mest 3 section A - using other examples
Using Twitter to find examples
Create a twitter account you are just going to use for media studies.

Follow me - @MissKFerguson

Others you can follow:
The BBC
Mark Kermode
The Guardian's media account
Owen Jones
David Gauntlett
Charlie Brooker
Empire
Indiewire
What's happening?
Look for things to tweet about that are to do with your critical investigation -
#mest4

Look for things to tweet about that are to do with issues in the media OR specific media key concepts like representation -
#mest3
Full transcript