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Media concept theory revision
Transcript of Media concept theory revision
Everything you can analyse in the text:
Genre and Narrative
Genre codes and conventions
Stereotypes - Tessa Perkins/Richard Dyer
The Male gaze (Laura Mulvey)
Goffman's gender analysis
Stuart Hall's representation theory - reflective/intentional/constructionist
Ideologies - Values and beliefs
Who is the intended audience?
Demographics -L CAGES
Psychographics (Young and Rubicam) -Aspirers, succeeders, strugglers, mainstreamers, resigned, explorer, reformed
Socio-economic - A B C1 C2 D E
Any written elements
Media language analysis terminology
Mise en scene
What does the media language communicate about the dystopian setting?
Linear narrative/chronological order
What techniques are used to construct the narrative for the audience?
How is femininity being represented in this advert?
What they get from watching.....
Uses and gratifications (Blumler and Katz)
Dyer's utopian needs - "a sense of....."
Hypodermic needle theory
Stuart Hall reception theory - oppositional/preferred/dominant/negotiated
Mode of Address
M - Media Language
I - Institution
G - Genre
R - Representation
A - Audience
I - Ideology
N - Narrative
Section A question one will be about one or more key concepts
You can talk about them during any question though.....as long as you stay focused on the question.
Semiotics is the study of signs
The media contains signs/signifiers that convey meaning to the audience
BBC radio can promote BBC tv shows
BBC iplayer can promote other BBC products
GCSE Bitesize can be advertised on BBC 1
BBC make products and exhibit products on their channels
Horizontal integration -
own several channels and radio stations
Brand Values -
Entertain, Inform, educate (PSB remit)
Brand Image -
High quality, British, Reliable, Diverse
Other Examples Power Point
Representations of outsiders
Official and Unofficial film websites
Media products that help create a "British identity"
Media products that can be considered "superficial"
Non - typical representations of femininity
Non typical representations of masculinity
Mest 3 section A - using other examples
Using Twitter to find examples
Create a twitter account you are just going to use for media studies.
Follow me - @MissKFerguson
Others you can follow:
The Guardian's media account
Look for things to tweet about that are to do with your critical investigation -
Look for things to tweet about that are to do with issues in the media OR specific media key concepts like representation -