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Copy of Managing Your Digital Footprint

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Elaine Logie

on 13 January 2015

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Transcript of Copy of Managing Your Digital Footprint

What is a digital footprint?
A digital footprint is the electronic trace or evidence that you leave online. For example if you post a ton of pictures of cute animals, people will think you are a little girl, when you could really be a 30 year old guy who is a pro biker with no regard for animals.
Do you like to use the internet?
Well, if you do, you need to take a look at your footprint. This is relevant to all of us .
My bias is that managing your digital footprint is important because, your information can be stored, bought, and sold, and impact your reputation, relationships and opportunities for employment or college.
Reason #2
Your digital footprint can impact your relationships.
In the first anecdote you saw how Ryan lost friends. If you decide to attack someone online, someone will find out. That news will spread to friends, family, everyone. If you decide to do something helpful or great online like making a fun app for kids to help boost learning skills, people will know and be proud of you. People just might say "That is the kind of person I want to be friends with."
Reason #3
Your digital footprint can impact your opportunities for employment or college.

Here are some anecdotes as examples.
Ryan Miner was 19-years old when he learned that his university was creating a gay/straight alliance. Miner attacked the creators with hateful comments on Facebook. The creators fought back, and Miner was brought before the school’s judicial committee who found him guilty of acting outside of his school’s mission statement, and punished him with community service and a 10-page paper. Miner refused to do the paper, instead choosing to further publicize his situation by doing national television interviews, hoping for support. There was no support. Instead, Miner lost friends, lost the respect of his peers, damaged his family’s reputation and most of all, he unknowingly sabotaged his future.
Managing Your Digital Footprint
Why should you be listening to this?
The Websites you browse send cookies into your computer and the computer sends them back full of your information. The ads on the websites also send cookies into your computer so that any website with that ad, can see you. That means all of these websites have loads of your information and they don't just keep it to themselves.
Reason #1
Your information can be stored, bought, and sold and can ruin your reputation
Aggregators collect your data and make profiles that they sell to advertisers. That means whenever you go onto a website, data is being collected on you. The aggregators can tell your age, gender, income, interests, etc. just on what you browse. With all of that information that they have, other people can see your personal information. Some of that personal information may be embarrassing and damage your reputation.
According to the NY Times, an undergraduate at Pitzer College., who had befriended an applicant on Facebook, notified the admissions office that the applicant had posted offensive comments about one of his high school teachers. “We thought, this is not the kind of person we want in our community,” said Angel B. Perez, Pitzer’s dean of admission and financial aid. With about 4,200 applications for a class of 250 students, the school can be very selective. “We didn’t admit the student,” Mr. Perez said.
According to an article in a Pittsburgh paper, a new graduate from Carnegie Mellon University got a job offer shortly after graduation, but the employer took back the offer the next day because the employer Googles the company name regularly and found it linked to profanity on the applicants blog.
In 2008, 26% of all hiring managers use search engines to research the digital footprint of applicants (45% in 2009)

63% of hiring managers admitted that what they found about applicants on social networks caused them to reject an application.

50% of recruiters for college graduate jobs did the same.
In opposition to the negative effects of a digital footprint, positive digital footprints can be made:

In one school students worked to raise awareness of the genocide in Darfur (http://stopgenocide.wikispaces.com)

In another, a girl honored her grandfather’s life by doing a good deed every day for a month and shared it online (http://twentyfivedays.wordpress.com)
Reason #2
"[...] Instead,

Miner lost friends
, lost the respect of his peers [...]"
Footprints that STOPPED the hire!
• candidate displayed provacative or inapproprite pictures/content 53%
• candidate involved/promoted drinking/drugs 44%
• candidate bad mouthed previous employers 35%
• candidate demonstrated poor communication skills 29%
• candidate made discriminatory comments 26%
• site indicated that candidate lied about qualifications 24%
• candidate shared confidential info from previous employment 20%
• other people made negative references to candidate

Footprints that GOT the hire!
• profile provided a good feel for personality / fit within company
• profile supported candidates professional qualifications
• candidate was creative
• candidate displayed solid communication skills
• candidate was well rounded
• other people made positive references to candidate

There are a lot of people that use the web and social media.
6 out of 7 people on the planet have internet access
72% of all internet users use social media
89% of 18-29 year olds use Social Media
93% of marketers use social media for business

I have presented evidence, including both positive and negative value, of the impact that your digital footprint can have on your life. From my point of view, the costs vs. benefits make it clear that managing your digital footprint is very important.
A 2013 PEW study showed that 19% of teens have posted updates, comments, photos or videos that they later regretted sharing.
Your digital footprint could make you vulnerable to cyberbullying
How do we manage our digital footprint?
• Keep personal details private. Use a nickname instead of a real name.
• Do not share a username or password with anyone.
• Avoid giving personal information such as: a name, address, or phone number.
• Think before posting. Once posted, it can be difficult to remove.
• Do not post things that you would not want others to know about you.
• Be respectful of other people's content that you post or share. Have their permission before you post.
Full transcript