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The Digital World

Ashley Cardona Wayzata High School Communications 10
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Ashley Cardona

on 19 January 2014

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Transcript of The Digital World

R
ead the URL
E
xamine the content
A
sk about the author
L
ook at the links
Digital Literacy
The Digital World.
Literacy
Reading
Writing
Speaking
Express
Communicate
Interact
Recognize
Decode
Analyze
Synthesize
Generate
Revise
Evaluate form, audience, and purpose based on context.
WHY DOES THIS MATTER?
Prior to the 21st century, "literate" defined a person’s ability to read and write, separating the educated from the uneducated.

With the advent of a new millennium and the rapidity with which technology has changed society, the concept of literacy has assumed new meanings.
Well, our world today is about "connecting the digital dots".
Social Media
create public image
establish networks (circles)
constant communication & access
...constant distraction?
& Media Literacy
Those who've grown up knowing and using the technology of the internet and computers are called "digital natives." Those for whom it is foreign are called or "digital immigrants."
SOCIAL MEDIA
Do we know when to unplug?
because...
...are changing how we communicate.
These new litercies now sit alongside reading and writing as critical skills.
Advertising & Social Media
So if you're all "digital natives" ...


isn't all of this digital and media stuff


...intuitive?
NOPE!
It still has to be learned like any literacy skill.
Because we are connected virtually all the time, we must
learn how to navigate the benefits and pitfalls of social media.
Only 5 or 6 companies own everything.
who are they?
what is their agenda?
We need to recognize bias.
Things like e-mail, Twitter, and Facebook might seem intuitive NOW but you had to learn it all.
get R.E.A.L.
Media Analysis
.com .org .net .edu
identifying reliable sources
the language
the images
who wrote it?
bias? agenda?
what kinds of links?
sources? affiliates?
related material?
skill transfer

"read" pictures, TV, movies, news, and radio
To look is one thing,
to see what you look at is another;
to understand what you see is a third,
to learn from what you understand
is still something else:

To act on what you learn
is all that matters.

-Tsaoist saying
And even now, it's important to be aware and intentional about how you use social media: what image are you projecting?
There are chilling studies exploring human addiction to media: internet, gaming, etc.
And they are very persuasive.
Who decides what gets reported?
who controls which images are used
and which are not?
How much influence do they have?
How much money do they have?
LOTS!
What kind of attention and/or traffic are you attracting?
Did you know that Google knows everything
you've ever typed into that little box of wonder?
That's right, EVERYTHING.
FUN FACT!
He's the owner of the international conglomerate News Corporation (which owns a bunch of other news organizations).

He admitted to a grand cover-up of the illegal phone hacking practices in his company, and the judge ruled that Murdoch was "not a fit person to exercise the stewardship of a major international company."

This is who owns the media... but we'll get to that.
(Addressing folks his own age)
being literate now involves these elements
Let's connect the dots.
We'll start with something
you know well.
Every keystroke of your query is stored.

Creepy, right?
people report physical symptoms of withdrawal if they can't check their Twitter feed. No, seriously, they do.
Just like Google stores your information, so does Facebook
...for the purposes of personalized advertising they say.
WHO OWNS THE MEDIA?
Who is represented in the media?
...and who isn't?
Social media + advertising = bombarded
with images and opinions 24/7.
So who controls what those images and messages are?
remember this guy?
If those who control the media (news, TV, radio, etc.) are ethically corrupt...

and have loads of cash and influence...

...it's especially important that we have a good "filter" on us.
BUILD THAT FILTER!
visual -- images & design
rhetorical -- language & argument
political -- who owns what & why
social -- communication & interaction
digital -- technology & internet

AWARENESS & CRITICAL THINKING
Is the media a puppet of the liberal agenda?
Well, yes and no.
It depends on who owns and controls it.
So this is funny, but it points to assumptions and biases on both sides.
CRITICAL THINKING
ANALYSIS & SYNTHESIS
TECHNOLOGY SKILLS
Your generation is used to these new literacies whether you know it or not. You're DIGITAL NATIVES.
Steve Jobs
Apple + Google + Microsoft = The Internet.
Okay, that's not exactly right.

But these three companies control the majority of our access to the internet.
We think of Google AS the internet. ("I found it on Google.")
We think of the iPod as THE way to listen to music digitally, portably.
Word documents? Power Point? Excel? All Microsoft.
The technology is always changing...

...so we have to keep learning.
Congratulations!
Full transcript